Millward Brown appoints Russian licensee
7 June, 2002
Millward Brown has appointed A/R/M/I Marketing in Russia as its licensee, bringing the total number of countries in which it now has operations to thirty three.
Moscow-based A/R/M/I Marketing was founded in 1992. It has a staff of 18, and currently works for several multi-national companies in the packaged goods, automotive, pharmaceutical, and white goods sectors.
Commenting on the licensing agreement, Andrea Bielli, Managing Director of Millward Brown Mainland Europe said: "Having an on the ground presence in Russia is an important part of our global expansion programme. We envision substantial future growth of the Russian economy and this move positions us well to help our clients in this fast developing market".
Added Petra Prusova, Managing Director of Millward Brown Central and Eastern Europe (CEE): "We admire the way A/R/M/I Marketing has built its business, and so are delighted to be working with them to help clients in Russia better optimise their marketing ROI."
Dimitry Pisarksy will head the Millward Brown team at A/R/M/I Marketing, assisted by A/R/M/I Research Director Kirill Petrin. Commenting on the move, Pisarksy said: "With Millward Brown’s tools and expertise, we expect fast growth from both established A/R/M/I Marketing clients, and from new clients keen to use Millward Brown’s knowledge to help them drive their brands and services forward in the Russian market."
Gabor Kovacs, Managing Director of Millward Brown Hungary and Business Development Director for CEE, will work together with Petra Prusova to provide support to A/R/M/I Marketing as it is integrated into the Millward Brown network.