JWT wins Reckitt Benckiser assignment
16 April, 2002
The J. Walter Thompson Company has today been awarded by Reckitt Benckiser plc, the world’s leading household cleaning company (excluding laundry detergent), advertising for its Surface Care and Health and Personal Care brands worldwide.
The business will be managed out of JWT London following a competitive review of Reckitt Benckiser’s global creative business. Euro RSCG will handle the Fabric, Dishwashing and Homecare categories.
JWT’s assignment will cover disinfectants and all purpose cleaners, lavatory and speciality cleaners, floor and furniture cleaners, antiseptics, depilatories, denture care, analgesics/cold-flu and gastro intestinals. Reckitt Benckiser global brands include Lysol, Harpic, Dettol, Veet, Lemsip and Gaviscon.
Commenting on the appointment, Michael Maedel, President and Chief Executive of JWT Europe Middle East and Africa said, " This is a fantastic win for JWT and we are thrilled to be working with a leading player in the global household cleaning market. Reckitt Benckiser is founded on a deep belief in the value and power of its core brand equities. JWT with its depth of strategic planning and consumer insights and coupled with its creative resources and global reach will be an ideal partner."
Reckitt Benckiser plc had net revenues in 2001 of £3.4 billion and net income of £340 million. The company has operations in almost 60 countries worldwide and sales in around 180 countries.