Syzygy merges with NetForce, strengthens European eBusiness offer
11 April, 2000
Syzygy (www.syzygy.net) today announced that it is to merge with NetForce (www.netforce.fr), the top 5* rated French digital media agency, placing Syzygy squarely in the increasingly dynamic French market for Internet services.
NetForce, a subsidiary of HighCo (www.highco.fr), the French marketing services group listed on the Nouveau Marche in Paris, had 1999 revenues of EURO 3.2m (£2m/FF21m). Investors in Syzygy include WPP Group plc (LSE:WPP/NSDQ:WPPGY) and US-based venture capital firm esnet.
The move extends Syzygy's reach across Europe, complementing its strong presence in the UK and Germany. Syzygy already works with some of Europe's largest organisations to conceive and implement digital solutions that enable profitable eBusiness.
According to Syzygy CEO Chris Robson, who will be CEO of the combined entity, 'NetForce is a clear strategic fit. It already works with major businesses, such as AXA, BNP, Elf Atochem and Alcatel, and has done superb eCommerce work for Rue de Commerce, La Redoute, Une Journée en France and others.'
Syzygy’s expertise in eCommerce integration, Content Management and Personalisation will be further reinforced by NetForce’s people, partnerships and technical capabilities.
'We intend to build on NetForce's position as a leading French agency, while integrating it with Syzygy's European eBusiness service offer, aimed at the increasing numbers of companies looking to sell and communicate online on a pan-European basis,' Robson added.
'Furthermore, given its history of innovative digital services and fast growing Internet use amongst its population, France has a crucial role to play in the research and development of digital services, both domestic and European. We look forward to learning from the French experience, and vice-versa', he said.
Founded in 1996 and based in Paris, NetForce employs 40 people in five specialist business units: Internet, Intranet, eCommerce, eMarketing and Channels. Its clients include AXA, Alcatel, Biotherm, BNP, Elf Atochem, Groupe Minamour, L'Equipe, Rue de Commerce and La Redoute.
Herve Faucon, NetForce's Managing Director, becomes Managing Director of Syzygy France, and Frederic Chevalier, HighCo CEO, will join the Board of Syzygy.