MindShare announces management team; office of the President established
10 April, 2000
MindShare, the $17 billion global media investment management company that represents the combined media departments of WPP Group plc's (NASDAQ: WPPGY) J. Walter Thompson and Ogilvy & Mather, has formalized its operating structure in the United States with the appointment of an Office of the President to manage the $7 billion North American business, and has secured new office space for its US headquarters.
MindShare's Office of the President comprises Jean Pool, President/ Operations, Peter Chrisanthopoulos, President/National Broadcast & Programming and Ray Simko, President/Strategic Planning. With a management structure now in place under the leadership of Chairman and CEO Irwin Gotlieb, MindShare's evolution in the US, which began in 1997 when JWT and Ogilvy merged their broadcast buying operations to form The Alliance, is nearly complete.
In addition, Larry Cole, previously EVP/US Media Director at Ogilvy & Mather North America, will serve as Vice Chairman of MindShare with responsibility for building and consolidating MindShare resources in North America. He will also manage the transition of the JWT and Ogilvy media organizations into MindShare.
MindShare has secured office space for its US headquarters at 825 Eighth Avenue. The Company will relocate its national broadcasting staff from JWT and Ogilvy to MindShare's new office at the end of April – in time to conduct the upfront. As technological and architectural work proceeds, MindShare will bring its complete New York team into the new headquarters space. When the office is fully occupied, MindShare expects to have over 550 employees working for its headquarters office.
'Jean, Peter, and Ray represent the best practitioners in their respective fields of media,' noted MindShare's Irwin Gotlieb. 'Their combined talent gives MindShare a leadership team with the strongest capabilities in all disciplines, and positions us to most effectively manage our client’s media investments.'
Pool, former EVP/Director of North American Media Services at J. Walter Thompson, will assume primary responsibility for MindShare operations and administration in North America. She will also be in charge of the organization's formidable local broadcast operations, the largest of any independent media organization in the US. Her responsibilities will include research, out of home, and management of MindShare’s Canadian operations.
Chrisanthopoulos, formerly President Broadcast & Programming/USA at Ogilvy & Mather, will head up national broadcast at MindShare. He will also be responsible for programming and be the liaison for issues related to programming. Prior to the formalizing of MindShare's operating structure, JWT and O&M collaborated in national broadcast implementation in The Alliance. The collaboration that existed under The Alliance has created a process and personnel familiarity that will provide for a smooth evolution into MindShare.
Simko, formerly Senior Partner/New York Media Head at Ogilvy, will be responsible for the development of leading edge media strategies and for maintaining a collaborative partnership between MindShare and brand agency personnel. MindShare will be investing heavily in process and modeling tools that will further distinguish its abilities in this discipline.
'While I don’t want to simplify the task we are about to undertake, we are fortunate that the MindShare concept has been a success all around the world. The Alliance also helped set the stage for the formation of MindShare in the U.S.,' said Gotlieb. 'Now we can apply the talent, capabilities, resources and truly global scale of MindShare on behalf of our clients.'
MindShare will have offices in 10 markets in North America including, Atlanta, Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, New York, San Francisco, Toronto.