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Editor's Picks
 The L wordThe Big Picture,G2, 2010
Loyalty has been somewhat neglected in recent years, as technology turned many categories into commodities, but it’s time to re-appraise the concept, this paper argues. And that means taking a broader view ? looking beyond the purchase/re-purchase cycle to the whole customer journey. Zappos, Startbucks, Pepsi and JetBlue are among the examples featured.  The personal touchManaging the outputs of multi-channel marketing - digital & traditionalCelsius International, 2012
Delivering qualified leads in a multi-channel world can be a challenging world. This paper suggests how data processing and modelling can be combined with traditional techniques to make each ‘touch’ from a prospect count. |
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