PUBLIC RELATIONS

Title	Author	Date
Future of Disaster 21st century organisations need to be ready with well-tuned capacities for anticipation and adaptation, innovation and collaboration to disasters.	Burson-Marsteller	2011
A diverse workforce How to improve ethnic diversity within your agency.	Cohn & Wolfe	2011
Personality and Authenticity The post-recession era has been characterised by intense scrutiny of corporations by government, NGOs and the media.	Cohn & Wolfe	2011
Communications in Finance: The Challenge of Incremental Innovation Two systemic industry challenges will continue to discourage the best efforts of communicators: regulatory compliance and an embedded culture of PR conservatism.	Cohn & Wolfe	2011
Establishing Meaningful Dialogue In the early 1980s, patient activism took the UK by storm and forever changed the way pharma interacted with the end users of its products.	Cohn & Wolfe	2011
Happynomics Burson-Marsteller look at why there is a happiness deficit in spite of our relatively affluent Western lifestyles.	Burson-Marsteller	2011
Data Visualisation Regardless of the medium, PR professionals are still essentially in the business of creating compelling ways in which to get their client's message across.	Burson-Marsteller	2011
Food Security Close to a billion people in the world are hungry and there is growing poverty, unemployment, and displacement in the rural sector.	Burson-Marsteller	2011
The Power of One In recent years, we have seen a concurrent rise in lone communication due to social network, freemale, social-economics and life styles choices.	Burson-Marsteller	2011
Gamification Given the amount of information we now share online, it would be advisable to give some consideration to your digital legacy.	Burson-Marsteller	2011
Corporate Purpose Impact 2010 Companies need to have a well-defined Purpose and to abide by it in everything they do	Burson-Marsteller	2010
Death 2.0 Given the amount of information we now share online, Burson-Marsteller provides some insight to our digital legacy.	Burson-Marsteller	2010
Predicting the Perfect Storm blog How can you tell when a situation will turn into a full blown crisis? This blog has the answer.	Chris Gidez	2010
Into Africa Through looking purely at the immense difficulties that Africa has experienced and continues to face, the well-grounded and true sense of optimism that exists in many African nations has gone largely unnoticed. Notwithstanding the immense challenges that lie ahead, now is the start of a defining decade for Africa.	George Godsal	2009
#Iran Election blog At the peak of the crisis following the Iranian election, Twitter saw more than 200,000 tweets an hour mentioning ‘Iran’ while more than 21 million blog posts and 193,000 videos relating to the events were uploaded.	Meagan Wheeler	2009
The Obama Administration & China: What Does the Future Hold? Scott Kronick and Jamie Moeller of Ogilvy PR examine how the change in the US government will affect the US-China relationship	Scott Kronick, Jamie Moeller	2009
Communicating in This Time of Crisis In the immediate aftermath of September 11, conventional advertising seemed inappropriate to many. Neil Cotton, Emma Gilding and Antony Wright offered advice on how brands could find a voice that was sensitive and fitting.	Neil Cotton	2008
Corporations, Social Responsibility and Public Relations Harold Burson's Speech at the Welcome Dinner of the 18th IPRA World Congress in Beijing, November 13, 2008	Harold Burson	2008
Crisis Management: Is a New Prescription Needed? Millward Brown asks whether Johnson & Johnson's response to the Tylenol poisonings in 1982 would be adequate in the Internet age.	Nigel Hollis	2007
Crisis Management & the Half-Second News Cycle GCI Group looks at how traditional crisis management approaches must be adapted to manage crises effectively.	Paul Walker	2007
Microtrends The Small Forces Behind Tomorrow's Big Changes.	Mark Penn, E. Kinney Zalesne	2007
Public Relations Is Changing How do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"?	John H. Bell	2007
Why Honesty Is The Best Policy Growing pressure for companies to demonstrate corporate and social responsibility has implications for how you conduct your corporate communications. Bennett Freeman offers some lessons in achieving credibility.	Bennett Freeman	2006
The PR Opportunity In Iceland Until the present time, the Icelandic PR style has been more of a "shoot-from-the-hip" approach, but as the exposure of Icelandic companies to international markets has increased so dramatically over the past years the demand for more cultivated PR has risen.	Gudjon Palsson	2006
7 tips on pitching bloggers The rules for conducting "blogger relations" can be very different to media relations. So how do we at Ogilvy PR approach it? Here are some basic guidelines we follow when approaching bloggers.	Rohit Bhargava	2006
The Blogosphere Survival Guide Guideposts for the New Communications Ecosystem	Bob Finlayson, Lisa Poulson	2005
The Executive Blogger's Guide The Executive Blogger's Guide to Building a Nest of Blogs, Wikis & RSS	Christopher Graves	2005
Is public relations now too important to be left to public relations professionals? Definition of public relations by Harold Burson	Harold Burson	2004