How can you ensure your workforce is
as diverse as the audience it targets?
By Stephanie Howley, Cohn & Wolfe

Having a diverse workforce is imperative to the success of any PR agency trying to reach out to diverse audiences. However, the PR workforce does not currently represent the ethnic-minority community in the US. Therefore, the active recruitment and retention of multicultural talent in PR is necessary to create diverse employee roster and ensure your agency is equipped to effectively engage all audiences.

About the author
Stephanie Howley is SVP of human resources, Cohn & Wolfe


This article was originally published in PR Week, February 2011. To read the full article, download A diverse workforce (pdf, 172 Kb)