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Editor's Picks
Catch-up time
Into Africa
George Godsal, Hill & Knowlton, 2009
Has Africa’s time really come? With quiet but steady economic growth and technology opening up opportunities to leapfrog parts of the developed world, many of those who know the continent believe that, as author George Godsal puts it: “now is the start of a defining decade for Africa”. This article makes the case, drawing on a variety of evidence, including the nascent stock and financial markets. The argument put forward is that for brands who seek to succeed in the “last emerging market”, it’s time to get strategic with communication.
CSR update
Corporate Responsibility Trends 2010
Eric Biel, Burson-Marsteller, 2010
A snapshot of the key CSR and sustainability issues facing businesses at the start of a new decade. Top of the list, naturally, is climate change and how businesses should respond after the failure to reach meaningful agreement in Copenhagen.
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Also in Public RelationsSee all
- Scott Kronick, 2009
Scott Kronick and Jamie Moeller of Ogilvy PR examine how the change in the US government will affect the US-China relationship.
- PRWeek US, 2009
Marcia Silverman is a leader, an advocate, and a pioneer. Since she was named CEO of Ogilvy Public Relations Worldwide in 2002, Silverman has pushed for growth at every level. Fittingly, during her 27 years at the agency, Ogilvy PR has more than tripled revenues and US staff.
- Paul Walker, 2007
Before the Internet, companies had the relative luxury of managing crises in 24-hour news cycles since that is how the media operated. Today, business issues and corporate crises escalate instantaneously because hundreds of thousands of posts on blogs, and within forums, social networks, newsgroups and wikis are created every half second, sometimes to report on corporate issues and crises. We call this phenomenon the "half-second news cycle."
- John H. Bell, 2007
John H. Bell of Ogilvy Public Relations Worldwide argues that definition of "media" has exploded, and that effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. But how do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"?
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