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Editor's Picks
 Feeling goodHappynomicsBurson-Marsteller, 2011
There’s been a surge of interest in the subject of happiness, particularly from an organizational and economic perspective. It might be tempting to dismiss this, but there is strong evidence that a happier workforce is a more productive one. A review of the research and evidence that’s out there.  What's the point?Corporate Purpose ImpactBurson-Marsteller, 2010
As companies seek to demonstrate their social responsibility, many are looking internally, in search of a raison d'etre, in other words, their Corporate Purpose. This paper explores this concept more deeply, finding that it contains something of mission statement, strategy, values and culture, among other elements. Research by IMD ranks different companies, and different sectors, according to their degree of Purpose. It also finds that Corporate Purpose can impact financial performance by up to 17 per cent - an effect to be disregarded at your peril. |
Also in Public RelationsSee all
- Cohn & Wolfe, 2011
How to improve ethnic diversity within your agency.
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Ros Hunt on the need to avoid over-spun corporate language.
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Financial firms can make communications an agent for change, in spite of compliance.
- Cohn & Wolfe, 2011
The pharmaceutical industry needs to develop well constructed and targeted programmes, that consider the wider social determinants on a patient’s health,
- Burson-Marsteller, 2011
Burson-Marsteller look at why there is a happiness deficit in spite of our relatively affluent Western lifestyles.
- Burson-Marsteller, 2011
Close to a billion people in the world are hungry and there is growing poverty, unemployment, and displacement in the rural sector.
- Burson-Marsteller, 2011
Regardless of the medium, PR professionals are still essentially in the business of creating compelling ways in which to get their client's message across.
- Burson-Marsteller, 2011
In recent years, we have seen a concurrent rise in lone communication due to social network, freemale, social-economics and life styles choices.
- Burson-Marsteller, 2011
Gamification is the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. 
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