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Editor's Picks
Catch-up time
Into Africa
George Godsal, Hill & Knowlton, 2009
Has Africa’s time really come? With quiet but steady economic growth and technology opening up opportunities to leapfrog parts of the developed world, many of those who know the continent believe that, as author George Godsal puts it: “now is the start of a defining decade for Africa”. This article makes the case, drawing on a variety of evidence, including the nascent stock and financial markets. The argument put forward is that for brands who seek to succeed in the “last emerging market”, it’s time to get strategic with communication.
Tehran online
#Iran Election blog
Meagan Wheeler, H&K New York, 2009
At the peak of the crisis following the Iranian election, Twitter saw more than 200,000 tweets an hour mentioning ‘Iran’ while more than 21 million blog posts and 193,000 videos relating to the events were uploaded. The power of social media to bypass state control and connect citizens in such crises is unprecedented, and highlights the urgent need for the public relations industry to make social media a core part of communications strategy.
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Also in Public RelationsSee all
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Scott Kronick, 2009
Scott Kronick and Jamie Moeller of Ogilvy PR examine how the change in the US government will affect the US-China relationship.
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PRWeek US, 2009
Marcia Silverman is a leader, an advocate, and a pioneer. Since she was named CEO of Ogilvy Public Relations Worldwide in 2002, Silverman has pushed for growth at every level. Fittingly, during her 27 years at the agency, Ogilvy PR has more than tripled revenues and US staff.
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Paul Walker, 2007
Before the Internet, companies had the relative luxury of managing crises in 24-hour news cycles since that is how the media operated. Today, business issues and corporate crises escalate instantaneously because hundreds of thousands of posts on blogs, and within forums, social networks, newsgroups and wikis are created every half second, sometimes to report on corporate issues and crises. We call this phenomenon the "half-second news cycle."
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John H. Bell, 2007
John H. Bell of Ogilvy Public Relations Worldwide argues that definition of "media" has exploded, and that effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. But how do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"?
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