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Category: Public Relations
Company: Hill & Knowlton
Added: January 2010
Hill & Knowlton was challenged to PR the longstanding association between Robinsons & Wimbledon Tennis Championships. Activity was designed to support the on-pack promotion, create a media 'buzz' and build further awareness around the brand / sponsorship. The H&K campaign delivered the best ever year for Robinsons at Wimbledon with coverage at rate card valued at 3 million pound.
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