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Hayes Roth, CMO of Landor, on Building a Strong Nonprofit Brand
Category:  Branding and Design
Company:  Landor Associates
Added:      December 2009
Source:     YouTube
Length:      7:02

Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects with David Rogers, executive director of the Center on Global Brand Leadership.
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