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Championship Manager 2010
Category:  Public Relations
Company:  Hill & Knowlton
Added:      February 2010
Source:     Vimeo
Length:      08:15

Hill & Knowlton's innovative 1p launch for PC video game, 'Championship Manager' included commissioning artist Ed Chapman to create portraits of Sir Alex Ferguson and Mark Hughes made out of 5,340 pennies and contracted ambassadors to help communicate key messages as well as a launch at Aston Villa FC.
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