MEDIA

Title	Author	Date
Learning from female creators Women who create social content online have much to teach us about communication.	MEC Global	2011
Paid Search and Display Advertising in the Travel Category Kantar Media take a broad look at the travel category over a six-month period and perform an in-depth analysis of the leading travel segments and advertisers.	Kantar Media	2011
Understanding & re-framing Integrated Channel Planning Jim Taylor, Global Communications Planning Director for G2 writes on 'What actually is Integrated Channel Planning?'.	G2	2011
The future of TV A White Paper on the challenges facing broadcasters and the ways in which digital platforms will shape the future of TV.	MediaCom	2011
Transmedia Rising A white paper on the trend for media content to arc across different platforms	JWT	2011
New beginnings for integrated planning What's next in Integrated Marketing? This article explains how "as an industry, we have failed to deliver a consistent form of integration of communication to clients".	G2	2010
Brand New Metrics Mary Pocsik discusses guidelines for navigating the variety of new media choices now available.	G2	2010
The TGI 2009 Product Book Free publication of extracts from TGI’s immense database of product usage information from around the world.	TGI	2009
Planning By Numbers Millward Brown share their views on the "optimal media plan".	Sue Elms	2009
Measuring High Performance Sponsorship Programs Evaluation enhances the performance of every sponsorship. It establishes the legitimacy of sponsorship to internal constituencies and provides the justification needed to preserve sponsorships in an uncertain economic climate. This brief outlines the 10 factors critical to successful evaluation.	IEG	2009
Consumers are unprepared for digital TV The study of 1,200 adult consumers revealed that while almost all adults in all basic demographic categories including age, gender and income said they were aware of the transition, older adults are more aware than younger adults.	Jenny Hackett	2009
The Interruptibles Interruption marketing is any type of advertising that is not invited by the consumer; MEC research shows it still has a role to play.	Damian Thompson & Katie Elgie	2008
Brand Building Along the Media Long Tail Just as there's a long tail which describes the demand for niche products, first identified by Wired editor Chris Anderson, so media also has its own long tail, identified by Sue Elms in this paper.	Sue Elms	2007
Does This Grab You? A global study by Mediaedge:cia looked at the growing fragmentation of consumer attention and how to engage those in a state of partial attention.	Damian Thompson	2007
Out-Of-Home But Not Out-Of-Place Millward Brown examines how advertisers are putting renewed emphasis on reaching people when they're away from home.	Dede Fitch	2007
Rigorous Magic: Communication Ideas And Their Application Rigorous Magic is a book about communication ideas: defined by the authors as "constructs that a brand uses as a foundation, or 'stepping stone' to help express itself".	Jim Taylor & Steve Hatch	2007
Third Screen Comes Of Age Nigel Hollis of Millward Brown assesses the prospects for mobile.	Nigel Hollis	2007
Navigating the seas of "new" media The presentation will examine some of the evidence as it relates to a few of the more dramatic claims that have been made over the last couple of years, and then suggest where the real danger lies.	Nigel Hollis	2006
Out-of-home´s new challenge In spite of the advent of engaging digital communication, changing consumer behaviour is threatening the effectiveness of out-of-home advertising	Damian Thompson	2006
Who's Afraid Of The Big Bad DVR? Millward Brown examine the implications of DVRs (PVRs) for advertisers and advertising agencies.	Nigel Hollis	2006
Space Race This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today.	Jim Taylor	2005
The Dragon wears Levi´s® The Evolution of the Chinese Television Market	Bharadwaj Ramesh	2005
Multimedia and multi-channel effects Discussion key elements - 'measure', 'disentangle', 'multi-media', 'multi-channel', 'brands' and 'ten years' time' - in turn, albeit in a different order.	Admap	2004
Evidence that TV advertising works An alternative perspective on the evidence put forward in the Deutsche Bank report Commercial noise - Why TV Advertising doesn't work for mature brands	Andy Farr	2004
Multi Media - What's In It For The Media Owner? Research International explores the world of media-neutral planning.	Peter Callius	2004
A manifesto for media neutrality The days when agencies could give way their big ideas for nothing are over	Martin Sorrell	2002