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Editor's Picks
 Electronic Program GuideThe Future of TV: How is digital changing the future of TV and can TV help shape the future of digital?MediaCom, 2011
The growth of online video and convergence between Internet and TV pose big questions about the future of TV, a medium whose death has often been foretold. This paper adds to the debate, focusing on some of the opportunities created, such as global advertising deals for TV watched worldwide online. Channel brands still have great strength, but new business models will need to emerge for the potential of connected TV to be realised.  The film of the appAfter Transmedia risingJWT, 2011
Transmedia is content that arcs over different platforms, from TV to video game to mobile, offering consumers multiple entry points, with narrative threads tailored for different channels. Think Coca-Cola’s Happiness Factory – in vending machines, mockumentary, commercials, game-based website, and so on. Why it’s on the rise and what it looks like. |
- MEC Global, 2011
Women who create social content online have much to teach us about communication.
- Kantar Media, 2011
Kantar Media take a broad look at the travel category over a six-month period and perform an in-depth analysis of the leading travel segments and advertisers.
- G2, 2011
Mary Pocsik discusses guidelines for navigating the variety of new media choices now available.
- Global TGI, 2011
Welcome to this free publication of extracts from TGI's immense database of product usage information from around the world.
- Damian Thompson, 2007
Damian Thomson of Mediaedge:cia London Until the present time, the Icelandic PR style has been more of a "shoot-from-the-hip" approach, but as the exposure of Icelandic companies to international markets has increased so dramatically over the past years the demand for more cultivated PR has risen.
- Dede Fitch, 2007
In this report Dede Fitch (Global Analyst at Millward Brown) looks at how marketers are returning to the great outdoors. Frustrated by the declining ability of television to deliver mass reach that is cost-effective, advertisers are putting renewed emphasis on reaching people when they're away from home. Out-of-home media companies are encouraging this trend, offering new ad formats while touting out-of-home as the "unavoidable" medium. But is the 24/7 coverage offered by out-of-home really the simple answer to reaching consumers on the move?
- Nigel Hollis, 2006
The advent of the Digital Video Recorder (DVR) - known as the Personal Video Recorder or PVR in many countries - has caused a significant stir in the world of marketing. Increased consumer control over the traditional advertising medium of choice will have significant implications for both media planning and creative execution. How will TV advertisers need to adjust to deal with time-shifting and fast-forwarding? 
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