MARKET RESEARCH

Title	Author	Date
Monitoring Report - Digital Germany 2011 This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 15 top global ICT industries	TNS Business Intelligence	2012
GEMs: Insights from Emerging Markets (July 2011) Emerging markets continue their inexorable march forward and are becoming the bulwark of the global economy, preventing it from sliding over the precipice.	TNS	2011
GEMs: Insights from Emerging Markets (Issue 3) We have a number of interesting articles in this issue of GEMS – some of them touch upon the unique influence that the Internet is having on our lives. Others reflect on the complex nature of the emerging markets and share some insights that we have garnered during our many years of researching them.	TNS	2011
Shaping Ideas to Shape the Future This year's study provides concrete recommendations for a successful, sustainable pathway into the future of ICT and media.	TNS Infratest	2011
What Makes for Successful Mobile Creative? What makes for successful mobile creative? Should advertisers and agencies seeking to advertise on mobile devices simply adopt the same creative approach they use for their online campaigns?	Paul Edwards, Dynamic Logic	2011
Monitoring Report - Digital Germany 2010 This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries	TNS Business Intelligence	2010
Retailing In Emergent Markets: Strategic Foundations & Best Practices This report may change the way you think about retailing in emergent markets.	The Coca-Cola Retailing Research Council	2011
GEMs: Insights from Emerging Markets (Issue 2) Welcome to TNS’ second issue of GEMs – our Rapid Growth & Emerging Markets newsletter. According to the HSBC report on the state of the global economy, rapid growth and emerging markets are the only cause for cheer amid a generally gloomy outlook.	TNS	2010
Monitoring Report Digital Germany This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries.	TNS Business Intelligence	2010
GEMs: Insights from Emerging Markets (Issue 1) It gives us great pleasure to bring you the first issue of GEMs – devoted to bring you insights and information from Rapid Growth Emerging Markets.	TNS	2010
International Delphi Study 2030 The objective of the the study is to support and stimulate discussions about the significance and future development of information and communication technologies (ICT) and media.	TNS Infratest	2009
Understanding Television Viewing Among Multi-Cultural Consumers This paper outlines an effective method of analyzing set-top box data in order to identify behavioral patterns that align with multi cultural diversity.	TNS Media Research	2009
Commercial Tuneaway as a Function of Message Frequency This paper asks the question: what can we learn about wearout from the set-top box? It argues that the analysis of advertising tuneaway can help us to understand many of the dynamics of advertising response, including advertising attention and wearout. It also examines the relationship between advertising frequency and advertising tuneaway, and discusses the relationships in the context of attention and wearout.	TNS Media Research	2009
Accidents Waiting To Happen Millward Brown look at what consumer insight really means.	Gordon Pincott	2005
Changing The Internet Audience Measurement Standard This paper describes a completely new way of measuring Internet audience behavior. By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf patterns of a panel of which thousands of target group variables are already known and furthermore the ability to optimize advertisement exposure electronically.	Peter Callius, Anders Lithner, Stefan Svanfeldt	2005
Endangered Species Building sustainable relationships with research participants.	Liz McMahon, Sarah Sanderson	2006
Great Leaps Forward How market research must find the methods and tools to identify disruptive innovations.	Philip Cartwright	2005
New Future In Store How will shopping change between now and 2015?	TNS	2008
Public Opinion In A Globalised World This essential book produced by TNS's Political and Social unit, examines in depth how opinion polls inform the political debate and help to shape public policies around the world.	Marita Carballo & Ulf Hjelmar	2007
Say Hello To My Cheeseburger Research International armed consumers with camera phones to record their decision-making processes about eating, snacking and drinking.	Marla Commons, Luc Rens	2005
Stats In The City Panel-based research by BMRB London delivers insights into Metro newspaper's young urban readership.	Liz McMahon, Jenny Saunders	2004
The Future Of Tracking Studies Nigel Hollis, Millward Brown, outlines 5 ways to approach tracking studies, and argues that they must evolve to survive.	Nigel Hollis	2004
What's Marketing Research Got To Do With Outcomes Research? By collaborating, marketers gain access to key opinion leaders, while outcomes researchers gain impact in their published studies.	Michael Kelly, Susan Bolge	2008
Why Is A Good Insight Like A Refrigerator? Jeremy Bullmore on the value of high potency insights in marketing planning and research.	Jeremy Bullmore	2004
Workers Leave Eco Message At Home A study by design specialists BDGworkfutures has found that people who are enthusiastic about switching off lights at home expect their employer to take responsibility in the office. Gill Parker reports.	Gill Parker	2007