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Editor's Picks
 From market to supermarketRetailing In Emergent Markets: Strategic Foundations & Best PracticesThe Coca-Cola Retailing Research Council, 2011
Led by WPP’s The Store, The Futures Company and MVI, this report looks at emergent markets around the world through the lens of retail – specifically profiling the approach and activities of one home-grown retailer in each market. The picture painted is of societies making the transformation from market stalls and street corner shops to a retail industry recognizable in the developed world, but with its own nuances. Insights offered range from the top-level to the micro-level: CCTV doesn’t work in emergent markets; in-store signage often has to cater for local dialects; and stores often have to carry surplus stock because of logistics problems.  Emerging pictureGems: insights from emerging markets, issue 2TNS, 2010
According to the HSBC report on the state of the global economy, rapid growth and emerging markets are the only cause for cheer amid a generally gloomy outlook.
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Also in Market ResearchSee all
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The Futures Company, 2012
This Future Perspective report identifies four key themes in consumers’ attitudes to wellness and the opportunities these offer to companies.
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The Futures Company, 2012
Five possible scenarios for how the Eurozone crisis will pan out, examined by The Futures Company.
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TNS Business Intelligence, 2012
This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 15 top global ICT industries.
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TNS, 2011
Emerging markets continue their inexorable march forward and are becoming the bulwark of the global economy, preventing it from sliding over the precipice.
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TNS Infratest, 2011
This year's study provides concrete recommendations for a successful, sustainable pathway into the future of ICT and media.
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Paul Edwards, Dynamic Logic, 2011
What makes for successful mobile creative? Should advertisers and agencies seeking to advertise on mobile devices simply adopt the same creative approach they use for their online campaigns?
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TNS Infratest, 2009
The objective of the the study is to support and stimulate discussions about the significance and future development of information and communication technologies (ICT) and media.
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TNS, 2008
How will shopping change between now and 2015?
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