Marketing Insights From Motorsports Insiders, March 2013
WELCOME TO REFUEL
, JMI’s e-newsletter designed to highlight the best from our world of motorsports marketing. In each edition we will share our latest client work and hear from industry experts, marketing communications leaders, and sports business personalities. Each edition looks at new trends and gives assessments and perspectives on the opportunities and challenges within our industry.
With the Daytona 500 now in the rear view mirror and the Australian Grand Prix set to start the 2013 Formula 1 World Championship, this year’s global motorsports season is underway. From a series standpoint, Formula 1 continues to dominate as one of the most successful global sporting series, entering new and developing markets and drawing major brands.
NASCAR started its season in the best possible way with TV ratings for the Daytona 500 up by 24 percent. The quest for NASCAR to ink the rest of their television contracts will be an area to watch, while many marketers anticipate seeing the full potential of the series’ enhanced digital and social media initiatives.
It’s going to be an exciting season for one the best sports and live entertainment platforms in the world.
Zak Brown, Founder & CEO
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