CASE STUDY
Display Advertising
RETARGETING | March 2011
Our Client
Marc O'Polo stands for modern and easy-to-wear fashion using predominantly natural fabric and materials. The aim is to be the most wanted premium casual lifestyle brand on the European market. The target group consists of fashionable consumers and individualists that value quality.
Five keywords reflect the values and mission statement of the company and the collections: Natural, Simplicity, Quality, Personality und Innovation. In the financial year 2009/ 2010 the company, with around 1,300 employees worldwide, generated sales of about € 329 million (€ 306 million in the previous year).
Marc O'Polo sells its products through different channels, among others via its own online shop.
Initial Situation
QUISMA is responsible for Marc O'Polo's online marketing activities, including all year long measures to increase awareness and sales figures in the areas of SEO , SEA as well as Display Advertising. The performance marketing agency increases Marco O'Polo's presence on the Internet, while at the same time more traffic is generated to the company's online shop.
Goals
In terms of online shop visitors the goal was to improve the conversion rate. To achieve this target QUISMA has developed a retargeting strategy with the clear objective to increase sales. The retargeting technology turns users that enter the website/online shop without purchasing a product into buying customers later on with a double digit success rate.
Implementation
The strategy was put into practice with
QUISMA's Reprize technology, a retargeting solution that is in full compliance with data protection regulations. With a reach of 80% on the German market the technology provides the means to re-track Marc O'Polo's online shop visitors across many webpages and marketers. In the second step the users that were identified in the QuismaX publisher network were again presented with product-related, dynamic ad banners.
Download the full report:
Quisma Display Advertising - Retargeting (pdf, 1.97Mb)