About The Author
Dimitri Maex is Head of Global Data Practice, Ogilvy & Mather Worldwide
and Managing Director, Marketing Effectiveness, Ogilvy & Mather, N. America.
Dimitri leads the Ogilvy U.S. analytics capability, including brand tracking, media metrics, web analytics and marketing analytics. On his blog, www.thedoublethink.com
, he explores the synergies between traditional brand planning and marketing analytics.
To learn more about how Ogilvy's expertise in Math Marketing can impact your business, contact Stephen Greiffer, OgilvyOne Worldwide
, New York, firstname.lastname@example.org.