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Editor's Picks
 Top of the flopsFailing ForwardKipp Cheng, G2 Worldwide, 2011
Ever heard of the :CueCat? For those who haven’t, the device in question was designed to link magazine editorial to online content by scanning bar-codes; not long after its introduction late last millennium, it disappeared without trace. The point of this engaging essay is to highlight the role of failure in technology innovation. Would the iPad even exist without the lessons learned from the Apple Newton?  Shelf obsessedThe Grocery Aisle: The Little Black BookGeorge Patterson Y&R, 2011
Shopper marketing is gaining ground as a discipline thanks to a variety of factors, ranging from the proliferation of new products to the consolidation taking place among manufacturers and retailers. This handy booklet explains all, from what it’s all about (for the uninitiated) to how to do it. Definitely worth popping in your basket. |
Also in MarketingSee all
- Cohn & Wolfe, 2012
Will the pharmaceuticals industry need to change the way they operate in a depressed market?
- Millward Brown, 2011
In times of economic uncertainty, marketers tend to shift their focus from long-term strategy to short-term sales.
- QUISMA, 2011
To improve the conversion rate, QUISMA has developed a retargeting strategy with the clear objective to increase sales. The retargeting technology turns users into buying success rate.
- G2, 2011
A White Paper discussing discuss retailers who break the mould in the quest to establish deeper shopper connections.
- MediaCom, 2010
This White Paper identifies the challenges that marketers will face over the next five years.
- Millward Brown, 2010
This Knowledge Point looks at the effects, both positive and negative, of large-scale direct marketing.
- Ogilvy, 2010
Speech by Miles Young at the Inaugural Oxford Global Islamic Branding and Marketing Forum.
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