Digital Does Print
This curated collection of articles represents our best content on all things digital. While commerce and automation play big in this issue, culture, mobile, creative, VR, and more round out the curated offerings and deepen our commitment to our work and our people.
Mapping the Global Network Revolution
Parag Khanna, 2016
In Connectography, Parag Khanna guides us through the emerging global network civilization in which mega-cities compete over connectivity and borders are increasingly irrelevant.
Entrevista con: Bernardita Bunster, Diseñadora, Santiago
Bookmark Content, 22 Mar 2017
1. ¿Qué hace el “diseñador” en la oficina de Santiago? Mi trabajo consiste en lograr la armonía entre los contenidos de cada edición de Vamos/LATAM y el diseño editorial. Es una tarea que requiere de la coordinación entre el área editorial, arte, comercial, y por supuesto, el cliente. 2. En…
Also in Marketing
Gain Theory, 2016
Senior marketers and key industry bodies led by the Institute of Practitioners in Advertising (IPA) recently gathered to rally around the topic of marketing effectiveness at the inaugural Effectiveness Week Genesis Conference in London.
Added Value, 2016
In some parts of society it looks like we’ve reached peak stuff. But we’re not spending any less money; if anything we’re spending more just spending it differently. Rather than buying things, we’re buying into things. The desire for status hasn’t gone away and we still seek social currency but we now seek it through experiences, stories, and moments we can share.
How should we allocate and optimize our marketing spend across all products and channels? How can we forecast how a budget change will impact our sales in one year? Five years? Ten years? The data shows us that awareness behind our product is increasing – why is this not translating to sales?
Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behaviour are no longer new.
In marketing, it can be hard to distinguish between a fad du jour and a real, game-changing shift. To help you cut through the clutter, the top minds at Landor have identified five major trends that will shape the industry for years to come.
Big data mining, online communities, predictive analytics, and other contemporary research tools and practices might dominate business news and workplace chatter, but a centuries-old, tried-and-true research method is also attracting its fair share of attention.