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Editor's Picks
Let the people speak
Public Opinion Polling in a Globalised World
Marita Carballo & Ulf Hjelmar, 2008
Opinion polls are the bedrock of democracy: in a world where political parties are elected on a spectrum of policies and contextual factors, they tell us what the people really think about specific issues. This essential book produced by TNS's Political and Social unit, examines in depth how opinion polls inform the political debate and help to shape public policies around the world. A particular focus of interest is the effect that globalization has on the perception of democracy; and an example of the global power of opinion polling is that before the invasion of Iraq was launched in 2003, TNS was able to measure the opinions of people in 65 countries on the invasion in just 11 days. Global opinion now matters on the domestic front; the more information we have, the more accountability we demand from our politicians.
Research’s
black box
QualitologyPepe Martinez, 2008
Qualitative research has numerous strengths when compared to its quantitative rival: it is based on the richness of words and the potential of language; it is about understanding rather than description; and it allows researchers to delve deeper and tap the unconscious. Qualitology is a book that covers many aspects of the subject, from how it is practiced in the real world today, with case studies (including one on former Polish president Lech Walesa) and a review of emerging trends and techniques. The book is published in Spanish and English editions.
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Also in Market ResearchSee all
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TGI, 2009
Free publication of extracts from TGI’s immense database of product usage information from around the world.
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TNS, 2008
How will shopping change between now and 2015?
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Gordon Pincott, 2006
Millward Brown asks: what does 'consumer insight' actually mean? What are the implications for the structures we have and the jobs that we do? And does it take us far enough?
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Liz McMahon & Sarah Sanderson, 2006
The number of consumers willing to take part in market research is dwindling fast and urgent stewardship is required to protect them from extinction, say BRMB London.
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Peter Callius, Anders Lithner & Stefan Svanfeldt, 2005
"Research International describe a completely new way of measuring Internet audience behaviour... [allowing] us to see the surf patterns of a panel of which thousands of target group variables are already known and furthermore the ability to optimize advertisement exposure electronically."
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Philip Cartwright, 2005
Disruptive innovations radically change product and industry boundaries. Research International argues that market research must find the methods and tools to identify the disruptions, and proposes a methodology to do so.
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Jeremy Bullmore, 2004
Jeremy Bullmore on the value of "high potency" insights in marketing planning and research
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BMRB London, 2003
In today's world young, urban professionals form a desirable market for many brands and products. High incomes and spending power are often combined with brand consciousness and a tendency to early adoption in many markets. As such they frequently form the core of many marketing campaigns.
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