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Editor's Picks
Let the people speak
Public Opinion Polling in a Globalised World
Marita Carballo & Ulf Hjelmar, 2008
Opinion polls are the bedrock of democracy: in a world where political parties are elected on a spectrum of policies and contextual factors, they tell us what the people really think about specific issues. This essential book produced by TNS's Political and Social unit, examines in depth how opinion polls inform the political debate and help to shape public policies around the world. A particular focus of interest is the effect that globalization has on the perception of democracy; and an example of the global power of opinion polling is that before the invasion of Iraq was launched in 2003, TNS was able to measure the opinions of people in 65 countries on the invasion in just 11 days. Global opinion now matters on the domestic front; the more information we have, the more accountability we demand from our politicians.
Emerging picture
Gems: insights from emerging markets, issue 1TNS, 2010
This fascinating new newsletter from TNS offers up insights from Rapid Growth Emerging Markets with a variety of articles ranging from Bottom of the Pyramid (BOP) consumers to digital adoption across Asia – and a Letter from China. Central to the content are nine tips for building your brand proposition in BOP markets. Coverage ranges from Argentina to Indonesia, and many points in between.
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Also in Market ResearchSee all
- TNS Business Intelligence, 2010
This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries.
- TNS Infratest, 2009
The objective of the the study is to support and stimulate discussions about the significance and future development of information and communication technologies (ICT) and media.
- TGI, 2009
Free publication of extracts from TGI’s immense database of product usage information from around the world.
- TNS, 2008
How will shopping change between now and 2015?
- Gordon Pincott, 2006
Millward Brown asks: what does 'consumer insight' actually mean? What are the implications for the structures we have and the jobs that we do? And does it take us far enough?
- Liz McMahon & Sarah Sanderson, 2006
The number of consumers willing to take part in market research is dwindling fast and urgent stewardship is required to protect them from extinction, say BRMB London.
- Jeremy Bullmore, 2004
Jeremy Bullmore on the value of "high potency" insights in marketing planning and research
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