CR Thinking From Landor

Green brands, global insight
Findings from the 2009 ImagePower Green Brands Survey
This year’s Green Brands Survey is the largest ever: Over 5,000 people in seven countries (Brazil, China, France, Germany, India, the U.K., and U.S.) participated, sharing their perceptions of the rapidly evolving...
29 September 2009

Get a head start in the coming war for talent
By Lori Rosenwasser
Four steps to keeping your best employees when jobs start opening up again.
28 September 2009

Five reasons not to have a green brand—and why those reasons are wrong
By Russ Meyer
Using recent data from Landor’s 2009 ImagePower® Green Brands Survey, marketers can break through widespread myths that may be keeping their companies from becoming green leaders.
22 September 2009

Management by empathy
By Cheryl Giovannoni
Running a business in a recession calls for a new set of skills. Honesty and trust are more relevant now than macho ambition.
15 September 2009

Beyond green
By Susan Nelson
Which brands and companies do real people see as socially responsible?
9 September 2009