Corporate responsibility

A round-up of published work by WPP people on how we approach CR, the work we create for clients, our relationship with our people, the steps we take to reduce our impact on the environment

• The Rise of Social Entrepreneurship
  Burson-Marsteller, 2010
  A Certain Disenchantment with Charities is Leading to a Surge in Interest in Social Entrepreneurship.
• From Greenwash to Great
  OgilvyEarth, 2010
  Greenwash, it seems, has reached epidemic proportions.
• Citizenship Branding
  Landor, 2010
  Why aligning your brand with social and environmental practices creates a virtuous circle.
• Corporate Responsibility Trends 2010
  Burson-Marsteller, 2010
  Rather than just listing individual issues, Burson-Marsteller highlights the key Corporate Responsibility trends likely to cut across sectors and geographies in 2010.
• Corporate Responsibility Issues
  Landor, 2009
  A selection of latest thinking from Landor on CR issues, including the 2009 ImagePower survey.
• A Question of Balance
  David Finney, 2009
  The Coaching Champion at TNS argues in favour of a more holistic approach towards the concept of work/life balance.
• Greater Good: How Good Marketing Makes for Better Democracy
  John Quelch & Katherine Jocz, 2008
  This book looks at the wider contribution that marketing makes towards society, and its role as a linchpin of democracy.
• Corporations, Social Responsibility and Public Relations
  Harold Burson, 2008
  A keynote speech in which the founder of Burson-Marsteller argues that The public increasingly expects companies to solve major societal problems, stepping into a gap left by government and other agencies.
• Substance Sells: Aligning Corporate Reputation and Corporate Responsibility
  Bennett-Freeman, 2005
  In this new era of accountability and sustainability, corporate reputation and corporate responsibility are inseparable.Winner (Public Relations and Public Affairs), WPP Atticus Awards 2005.
• WPP Corporate Responsibility Report 2008/2009
  The annual review of what WPP is doing in the field of Corporate Responsibility
• CHANGING CHINA (pdf)
  Burson-Marsteller, 2005
  A look at the expectations of multinationals in China, and how they can navigate CR issues.
• How String Bags Can Save the World
  Jeremy Bullmore, 2007
  Essay from WPP’s 2007 CR Report on how consumer sensibilities are changing.
• Why Honesty Is The Best Policy
  Bennett Freeman, 2006
  Growing pressure for companies to demonstrate corporate and social responsibility has implications for how you conduct your corporate communications.