Emerging from the Downturn in China - An Ogilvy Perspective
September 2009Why have some firms done better in China than others?
- What have firms done, besides taking advantage of the economic stimulus package, which has helped them tide over the financial crisis?
- What is the way forward? Is there going to be a shakeout when growth has been regained?
These are just some of the questions which are on every businessman / woman and policy maker’s mind, as the ships start moving and consumer confidence rises.
At Ogilvy & Mather, we’re extremely conscious of how businesses must learn from every experience, be it positive or negative. Last year, we drew upon our long experience to suggest the kind of smart strategies which businesses could employ to overcome the downturn, in
http://www.ogilvyonrecession.com.
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