The Changing Nature of the Car Consumer in China by Bates 141

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” -- Charles Darwin

At Bates 141, we publish ChangeBites. They are quick, digestible, points of view on neck-snapping changes taking place. We use these changes as nuggets of inspiration for finding brand ChangePoint opportunities; radical new ways to engage with consumers.

China’s Three Generation of Car Buyers: The Chinese car buyer is not one homogeneous whole. There exist three different generations each with their own needs, desires and purchasing power.

Download the Change Bite (pdf, 3.1Mb)