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Editor's Picks
 Four ages of the DragonGeneration ChinaMagdalena Wong, Added Value, 2010
The world’s third largest economy is set to prove the engine for worldwide economic recovery. But for those seeking to enter such a vast market, a segmentation strategy is the best way forward, and this study argues that generations provide the most useful way to understand China’s 1.3bn consumers.
 China onlineDigital Tribes: Exploring the Passions and Motivations of Chinese NetizensGroupM, 2010
China has 701 million mobile phone users and 338m active Internet users. Between them, they use online media in many varied and different ways. GroupM’s study hosted focus groups in nine different markets across China to examine attitudes to gaming, social media, shopping and every other kind of online activity.
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Kunal Sinha, Ogilvy & Mather Asia Pacific, 2010
China is a nation that is as complex as it is changing fast. It is those corporations that can come to grips with the complex consumer landscapes and keep pace with the change that have the greatest opportunity to gain.
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Bates 141, 2010
Bates 141 takes a look at the ten key changes in different Asian countries revealing profound shifts in consumer values.
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Ogilvy & Mather, 2010
Ogilvy study reveals the diversity of modern Chinese mothers. Misreading the cultural tensions surrounding this demographic can have real consequences for brands..
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Debby Cheung, Ogilvy Public Relations Worldwide, 2010
Debby Cheung shares her insight on the highly anticipated, six month extravaganza known as World Expo 2010 Shanghai, and gives advice on how marketers can make the most of this monumental opportunity.
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Shenan Chuang, Ogilvy & Mather, 2010
Media magazine article with five hot tips on how to market to Chinese consumers during the Chinese New Year period.
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Ogilvy, 2010
Ogilvy China's first edition of a monthly report on Word of Mouth conversations discussing the Shanghai Expo.
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Kunal Sinha & Sophie Su, Ogilvy Shanghai, 2009
Why have some firms done better in China than others? What have firms done, besides taking advantage of the economic stimulus package, which has helped them tide over the financial crisis? What is the way forward? Is there going to be a shakeout when growth has been regained?
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