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Editor's Picks
 Four ages of the DragonGeneration ChinaMagdalena Wong, Added Value, 2010
The world’s third largest economy is set to prove the engine for worldwide economic recovery. But for those seeking to enter such a vast market, a segmentation strategy is the best way forward, and this study argues that generations provide the most useful way to understand China’s 1.3bn consumers.
 China onlineDigital Tribes: Exploring the Passions and Motivations of Chinese NetizensGroupM, 2010
China has 701 million mobile phone users and 338m active Internet users. Between them, they use online media in many varied and different ways. GroupM’s study hosted focus groups in nine different markets across China to examine attitudes to gaming, social media, shopping and every other kind of online activity.
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BrandZ, 2012
For anyone interested in unlocking opportunities in China and succeeding in the next wave of China's growth, understanding the Chinese New Year is a master key.
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Ashok Sethi, TNS RI China, 2011
The Chinese communist party recently concluded a meeting of the central committee in Beijing which adopted a guideline that is aimed at boosting China's soft power and maintain "cultural security".
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chinaSMACK, 2011
chinaSMACK speaks to Ogilvy China's Chairman T.B. Song and CEO Shenan Chuang about the agency's challenges and successes in their first 20 years in China.
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TNS, HK4A, 2010
This survey examines the perceptions and potential of Chinese brands thus providing insights for Chinese brands to develop their strategic planning to successfully compete at an international level.
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Kunal Sinha & Sophie Su, Ogilvy Shanghai, 2009
Why have some firms done better in China than others? What have firms done, besides taking advantage of the economic stimulus package, which has helped them tide over the financial crisis? What is the way forward? Is there going to be a shakeout when growth has been regained?
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Bates 141, 2010
Bates 141 takes a look at the ten key changes in different Asian countries revealing profound shifts in consumer values.
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Ogilvy & Mather, 2010
Ogilvy study reveals the diversity of modern Chinese mothers. Misreading the cultural tensions surrounding this demographic can have real consequences for brands.. 
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