Wrapp: Social gift giving service
by Marta Mattioli, Mindshare
Wrapp launched in Sweden in November 2011 and since then has taken its service to the United States, United Kingdom, Germany, the Netherlands, Finland, Norway and now Australia.
The start-up is also preparing for launches in France, Italy, Poland, Turkey, Taiwan, Japan, Brazil, Canada and Ireland, which will help it grow its current reach of 400,000 active users.
While Sweden is still the company’s strongest market owing to its maturity, the U.S. is quickly making up the difference (Wrapp opened its doors there in May), as is Australia, where the service launched in August 2012.
Wrapp’s engagement is building, as is its stable of partners. The company’s aggressive geographic expansion plan should help it continue to post good numbers, but it’ll also have to focus on growing adoption within existing core Facebook markets like the U.S. in order to achieve true lasting value.Who Uses Wrapp? Demographics and Usage
- 400,000 users worldwide
- +40 Million Facebook reach
- 2.8 Million gift cards sent
- 300,000 gift cards redeemed
- 1 gift card per week are sent by the average user
- 2x as many gift cards are being send by women
Users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives. Through Gifts, users can seamlessly select a friend and buy a gift for them, all through Facebook. Gifts is rolling out gradually, first to U.S. users, then throughout the world. Gifties
Gifties, a product of Toluna, started earlier this month and centers more around birthday gifts, although users can send items to friends regardless of the day. Unlike Wrapp and Gifts, Gifties is a game where users can virtually send a gift card, cookies, or a hotel stay to a friend and it can randomly become a tangible item. The more gifts they give, the more of a chance they have to become real. Giftly
Giftly lets users buy gift cards that work at any place of business in the U.S. — restaurants, bars, spas, clothing stores. A Giftly card can be customized to work at up to three different locations, so the recipient can have a choice of how and where to spend it. Treater
A low-cost web platform that lets Facebook friends buy each other instant gifts that can be retrieved at local cafes, bars and establishments. With Treater, the list of gifts that can be instantly redeemed with a smartphone is growing to include games of bowling, movie tickets and spa treatments.
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