Women In Their Digital Domain: Digital Paths To Seeking, Sharing And Shopping 

 

There is no question the world has gone digital. This has greatly impacted consumers’ lives and brought about dramatic changes in marketing. For women, who still do the majority of household purchasing in America, digital communications fulfill unique needs, which in turn offer marketers more engaging ways to connect buyers with their brands. So we set out to understand how marketers can make best use of all that the digital realm has to offer.

Specifically, we asked the following questions:

Q: How are women of all ages and lifestages using technology?
Q: How can brands leverage digital media and tools to deepen their relationship with women?
Q: How can we create and build true brand engagement in the digital space?

With greater accessibility, rich content and a communal environment, digital media have become an indispensable component in women’s lives. We find women’s engagement with digital media to be comprised of consuming, sharing and producing. This report takes a look at women in their digital domain and what that means to marketers.

Download full report (pdf, 5.9MB)