Top 10 Digital Predictions for 2010

In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged. The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are our top 10 trends for 2010.

1. Online display - shiny and new proves attractive to begin with...
2. Viral video - from art to science
3. Gaming gets socially mobile
4. Mobile prepares to take a bite out of online
5. Here I am. Over here!
6. Search evolves, but not everyone notices
7. Realization dawns that online video is not a panacea
8. Brands start taking advantage of social graphs
9. Integration trend stimulated by privacy concerns
10. Data integration enables insightful tradigital learning

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