The Impact of Digital on Growth Strategies
CMO Imperatives for 2012
TNS, January 2012
This report is based on one-to-one interviews with Chief Marketing Officers (CMOs) from a range of international organisations. The opinions and commentary have also been used as qualitative guidance to the reporting and analysis of the Digital Life study from TNS – launched in November 2011.
TNS Digital Life is a global study into the attitudes and behaviours of the world’s consumers online. We conducted in-depth interviews with over 72,000 people in 60 countries to build the world’s most comprehensive view of what people do online – and why they do it. We have teams in all the markets where we conduct research, so our findings are not just based on numbers, they are real human insights validated by experts in the market.
Our goal is to make the complex marketing environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content. It is only by detailed understanding of attitudes and behaviours online that effective marketing plans and growth strategies can be developed.
This report is just a small snapshot of our findings from our CMO interviews. Please do get in touch with us to understand more about the opportunity that digital presents in your market or category, and learn more at www.tnsdigitallife.com
To continue, download
The Impact of Digital on Growth Strategies (pdf, 501 Kb)
TNS is part of Kantar, one of the world's largest insight, information and consultancy networks. Please visit www.tnsglobal.com for more information.