In February of 2012, Ogilvy & Mather announced the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business. Social.Ogilvy.com was part of a rebranding effort after the social media practice began seven years ago at Ogilvy & Mather. Social@ Ogilvy’s blog is a symbol of Ogilvy & Mather’s evolution in blogging, content strategy, and community management.
In order to quickly emerge as being a top thought leader in the social and digital space, we created the website/blog Social.Ogilvy. com. Social.Ogilvy.com is our corporate blog focused on thought leadership, which has been strategically built to reflect the top social and digital trends, to maximize social sharing, and to cultivate online conversation across different platforms.
In 2012, we published 157 blog posts and received 82,550 unique visitors. To put this into perspective, Ogilvy.com received 90,608 unique visitors (Compete.com). Social.Ogilvy. com has featured content around social networking innovation, platform innovation, B2B content strategy, measurement and analytics, community management 3.0, and much more.
Our content has been featured or linked to by The New York Times, Adweek, Mashable, Business Insider, TechCrunch, Harvard Business Review, PRWeek, and over 100 other websites.
Cision listed the Top 50 PR and Marketing blogs; Social@Ogilvy is currently ranked #14, accompanied by some of the most influential people/companies in the PR and marketing industry. To put this into context, Chris Brogan ranked #1, Brian Solis ranked #7, and Social.Ogilvy.com outranked Media Bistro’s PRNewser at #20.
Social@Ogilvy has the largest global network of social media strategists and we have activated this network to foster contributors from the United Kingdom to Belgium to the United States to China.
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