MEC Digital NewsFronts 2015
This year’s Digital Content NewFronts featured nearly two weeks of content from 34 companies (up from 2014’s 22) including both major players (e.g. AOL, Yahoo!) and new participants (e.g. Elite Daily, StyleHaul, Bloomberg Media).
Hosted in partnership with the Interactive Advertising Bureau (IAB), the Digital Content NewFronts are an annual upfront event that provide marketers an unparalleled opportunity to connect with established and emerging content providers, while getting a first-‐look at the latest in original digital programming.
Originally established as an attempt to get Intern-‐video distributers in front of marketers, today’s perspective of digital as a critical part of the media mix, prioritized this year’s conversations on the power of digital video engagement.
The similarities to the original TV Upfront format are not coincidental. These sessions are designed to educate and encourage marketers to evaluate original digital programming and video opportunities through a similar lens to that of
premium broadcast content.
As Conde Nast Entertainment President Dawn Ostroff put it, “digital video is a strong and valuable business with an exciting future.”
As part of our MEC@ series, MEC hosted The New Creators: When Data & Creativity Collide, spotlighting the new elite class of content producers.
With presentations from creators including, BuzzFeed, Bloomberg Media, Twitter, Niche, and Vice, the conversation focused on the impact of data and creativity on the future of programming and marketing strategies.
Addressing the importance of insights and attention metrics, attendees got a look at new ground breaking tools and technology such as BuzzFeed’s Pound, Bloomberg’s Responsive.TV offering, as well as
an intimate look at programming, including Vice’s VICE NEWS.
We also heard from Twitter as they discussed the evolution of consumer behavior and shared insights into how technology is driving the future of creativity. Niche creator, Robbie Ayala, also shared how brands are partnering with this new
elite class of creators to develop branded content that is authentic, engaging and most importantly sharable.
Download the full report
(pdf 18Mb) to see the key takeaways and trends