MEC @ E3 2016
The 22nd annual Electronic Entertainment Expo (known as E3) hosted over 200 announcements and reveals, with more than 2,000 projects currently in progress displayed on the show floor. Keynotes included Electronic Arts, Bethesda, Microsoft, Ubisoft and Sony.
E3 is the world’s premier trade show for video, computer and mobile games. Held annually in Los Angeles at the L.A. Convention Center, E3 offers the interactive entertainment industry three days of jam-packed action. It is designed for the leading and emerging companies within the gaming and related products space to showcase new technologies, game-changing products and connect with both current and potential partners.
This year the must-see gaming event took to live streaming their three day experience on both Twitch (an online platform for watching video gamers play games) and YouTube (who has also made significant investments in gamers and gaming culture).
The event also saw some interesting shifts with major companies opting out of booths for more interesting plays, like Electronic Arts hosting their own event the same week focusing on the E3 livestream, and Activision partnering with Sony for the launch of Call of Duty Infinite Warfare. These moves hint at a shifting industry and forces us to look at the evolving ways content (including gaming content) is developed, distributed and engaged with.
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