MEC @ E3 2014
4 trends from E3 and why they matter
1. VIRTUAL REALITY GAMING IS GETTING CLOSER TO REALITY
E3 brought together two rival virtual reality (VR)
products to showcase their capabilities : Oculus VR
(purchased by Facebook in March for $2 billion)
showed off its Oculus Rift headset, while Sony help
appointment-only showings of their top-secret VR
device, Project Morpheus.
The buzz surrounding both products was immense,
as developers and reporters were able to test the
products with a variety of games to understand
their potential capabilities, as well as compare and
contrast the two devices.
Oculus Rift showed off three games: 3rd person game Lucky's Tale
, survival horror
game Alien: Isolation
, and shooter based game
. The developers kit currently available for
purchase, with a consumer version on sale in early
Project Morpheus demoed a castle game as well an
amazing street luge game, both with sales
dates to be determined.
Why This Matters To You
As virtual reality gaming takes steps towards
consumer adoption thanks to technology such
as Occulus Rift and Project Morpheus, expect to
see the technology become a part of broader
media offerings in the near future.
Allowing brands to provide consumers with the
opportunity to prototype and test products and
services from the comfort of their homes could
be a massive step forward for virtual reality, as
well as experiential marketing.
From testing the blind spots in a car to checking
out the storage in a new refrigerator, virtual
reality has the potential to allow brands to
increase physical contact with consumers easily
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