Over 3,200 exhibitors, 20,000 products launched, 300 conference sessions, 150,000 attendees from over 150 countries representing the $203 billion U.S. consumer electronics industry…
January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics Show (CES) has rung in the new year with the ultimate conference meets technology party, giving innovators, technology companies (both large and small), brands, and marketers the opportunity to learn about and engage with the ultimate in breakthrough gadgets and consumer technologies. Over the course of a week, countless technologies are showcased, with plenty of next-generation game changers introduced.
This year was no different, featuring major product launches from more than 3,200 exhibitors. Much of CES 2014 focused on the evolutions of existing consumer technologies, and their implications, both short and long term, on everyday life.
6 Trends From CES 2014 & Why They Matter to You
Overall, one theme stood out this year…
The Internet of Personalized and Data-Driven Things
We’ve heard plenty about the ‘Internet Of Things,’ the concept of an emerging industry of devices that are Internet-enabled and algorithm-embedded, making even the most ordinary of devices just a bit more extraordinary. However, the ‘Internet Of Things’ seems to be evolving, embracing the data collection opportunities consumer usage provides, as well as using that data to provide even more personalized, unique experiences. As a result, this notion increasingly means that devices are doing more on their own as they become connected to one another, whether between in-home devices or in-smartphone apps, delivering consumers connected networks that allow for enhanced experiences and capabilities.
As the opportunities to collect data continue to develop, the ‘Internet of Things’ offers new ways for marketers to leverage real-time data to provide personalized digitally-driven experiences to consumers. In 2014 one thing is clear, the Internet, and its resulting data, will continue to tag along with consumers no matter where they are or what they do, providing exciting opportunities for brands to improve communications in both subtle and not so subtle ways.
To continue reading, download MEC @ CES 2014, (pdf, 2.7 Mb)