MEC @ Cannes 2015
Last week, the biggest names in media and advertising convened in France for the Cannes Lions International Festival of Creativity. Cannes Lions is the largest gathering of advertising professionals, with over 20,000 delegates from more than 90 countries and over 40,000 award entries.
Technology and innovation moving in with creativity
This year’s festival lived up to its legacy as the centre for creativity and for inspiring and influencing people and brands.
Overall one theme stood out; how technology
is transforming the marketing landscape. This was most visible with the launch of a new two-day festival celebrating the coming together of data, tech and creativity: Lions Innovation
, with MEC as a founding sponsor.
The spirit of entrepreneurship
and innovation hovered over Cannes this year: start-up technologies, artificial intelligence, virtual and augmented reality –and how those technologies will impact our lives and our businesses.
Also at the Cannes fringe, tech providers were making more noise than ever before. Google, Facebook and Microsoft have always been major parts of Cannes, but this year a huge new raft of companies, technologies and marketing phrases were on show –complete with a phraseology that sounded more like it was taken out of a botanical convention than an advertising festival.
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