Maximising Brand Lift With Online Advertising
VideoEgg, 2010

Study objectives

comScore designed the first large scale research study in partnership with VideoEgg to explore how advertisers can maximize brand lift through rich media advertising. Based on the study results, we now understand the relative brand value of VideoEgg’s rich media ad units and how the ads are impacted by environment.



We set out to answer the following questions:

1. How do VideoEgg ad units compared to standard banner ads impact brand lift?

2. How does performance change with ad engagement? Can a great ad unit perform well regardless of environment?

3. How do VideoEgg ad units perform on well-known sites, smaller contextually relevant and non-contextual sites?


Download Maximum Brand Lift With Online Advertising (pdf, 3.4Mb)