It's A Broadband Life
In the second digital decade,
one thing is clear: Always-on,
high-speed Internet is having
a quietly profound effect on
how we approach our daily lives.
This is the Broadband Effect.
But its impact is not merely
incremental, it’s transformative.
It’s a Broadband Life. There is something you (and
about 70 million other consumers) know intuitively:
The road to broadband is strictly one-way. No one
who has high-speed access ever goes back to dial-up.
Seems obvious, doesn’t it? But the reasons are more
complex and more fascinating than you might think.
It’s not simply for faster email and bigger files. The
implications are much more far reaching. As you’re
about to see, having always-on, high-speed Internet
access literally transforms how people approach
various aspects of their lives. Even how they use
other media. This isn’t wishful thinking. It is a subtly
powerful, growing trend taking place every day. And
chances are, it has already happened to you.
The findings of this study illustrate a profound and
undeniable sociological change in consumer behavior.
And just as we said there’s no going back to dial-up,
there’s no going back from where this transformation
is taking things. After all, It’s a Broadband Life.Download the full report