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TNS logoTNS Key Insight Report: Harnessing Influence (Social Media)
February 2008

Today, individual consumers have become the primary creators of content. But has the business world figured out smart ways to use blogs, discussion boards, social network sites (such as MySpace) and video sites (such as YouTube)? Does ‘social media' have a role in marketing anyway?

BlogOr is social media a passing fad, something marketers can safely ignore and file under ‘bubble 2.0'? In four countries, we spoke to people on the leading edge of social media's role in marketing who work in different marketing and communication disciplines and asked them for the current state and future direction of this emerging area.

Click here to view or download the report (pdf)

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