Google has formally launched the business component to its social platform Google+. Called Google+ Pages, this new feature set enables brands to move onto the social platform. Google+ represents a different type of social platform. It has been placed at the center of all Google initiatives and, as such, the strategy necessary for success is unique – but critical – for brands.
Google Launches Google+ Pages for Businesses
Insight from GroupM on why a +Pages strategy is critical to success, and immediate steps to take for your business
The strategy for success on Google+ will span from owned media into all Google channels. It will also include paid and earned opportunities off of the platform, though across the Google network.
In this regard alone, strategy development now warrants bigger efforts to consider how a brand can maximize everything they do, invest in Google and shift Google+ into the center of that strategy, just as Google has done on its side.
To help brands understand the significant, potential impact this shift can have, this white paper explores:
Introducing Google+ Pages and what brands should know from the start
- the basics of +Pages
- the product’s important features
- why brands cannot ignore Google and their focus on Google+
- perspective on how brands should think and approach the space beyond this initial launch
- a list of important takeaways brands should consider to cultivate a strong Google+ community
When the social network Google+ launched, it did so to rapid adoption (25 million users in less than one month) and much frustration from brands who were allowed to register, only to be immediately removed. Bradley Horowitz, vice president of product at Google, acknowledged the company’s poor form with the recent invitation for brands to return via the launch of Google+ Pages. As quoted in an Adweek article about the launch, Horowitz said: “We did something rather rude. We kicked these brands off 100 days ago. We noticed that they were taking up residence in the user space and, rather abruptly and rudely, said, ‘We have something else in mind for you. We didn’t anticipate this much interest this fast, please wait.’”
Now, brands have that “something else” from Google. There are limitations of a new product coming into market as quickly as this has. However, the product is set on a compelling course.
Central to +Pages are several legacy features introduced previously with Google+, but new are a few tricks which should provide treats for users. +Pages look similar to the standard Google page but are governed by a different set of regulations than a private user page. Before starting, brands should understand some key limitations, including:
To continue reading, download Google Launches Google+ Pages for Businesses
(pdf, 3.1 Mb)