This year’s Digital Content NewFronts were bigger than ever, expanding from five days of content to over two weeks of engaging presentations (23 in total), including newbies such as BuzzFeed, NewYork Times and more!
Digital Content NewFronts
In partnership with the Interactive Advertising Bureau (IAB), the NewFronts are an annual upfront event that provide marketers an excellent opportunity to connect with both established and emerging content providers and get early exposure to the latest in original digital programming. Of course, the similarities to the original TV Upfront format are not coincidental; these sessions are designed to educate and encourage marketers to evaluate original digital programming and video opportunities through a similar lens to that of premium broadcast content.
With this year’s NewFronts focused heavily on premium content and scalable audiences, new opportunities have emerged for marketers to engage on a deeper level with consumers.
#EARLYBIRD BREAKFAST WITH MEC & TWITTER
This year, MEC hosted an intimate curated experience at the Digital Content NewFronts to offer a deeper look at the digital content landscape, Twitter’s role in driving the social conversation, and what it all means to brand communications and growth for our clients.
Featuring engaging conversations with senior leaders from the NBA, Scripps, Viacom & Univision, the event focused on the power of agility, social video’s disruptive qualities, and the intersection of content, culture & conversation.
Key takeaways included:
- Live tweeting is about reaching into the TV and touching that audience
- The best social application is when teams are on the ground and conversational
- Seeing what resonates w/audiences real-time & adjusting onscreen accordingly comes from strong partner relationships
- Did you know that 50% of TV viewers open @twitter and 33% tweet about shows they're watching
- Content & creative are pushing the limits delivering powerful messages that inc engagement
To continue reading, download Digital NewFronts
, (pdf, 1.3 Mb)