MEC @ CES 2015
The 2015 consumer electronics show (CES) featured approximately 160,000 attendees and 3,500 exhibitors from around the world, the equivalent or 35 football fields filled with the latest in technology-driven innovations.
CES, the biggest technology show of the year, is where brands, startups, celebrities, analysts, marketers, geeks and more kick off the new year in an attempt to understand the devices, technologies and trends that will shape the future. Or at least the next 12-16 months.
This year, saw the launch of C-Space, a partnership between the ANA and Consumer Electronics Association (CEA), with a separate conference track aimed specifically at marketers.
And at The Sands, a new space was opened, dedicated to wearables, health and wellness technology and the Eureka Park start-up convention, which features innovations from over 20 countries.
MEC @ CES, our curated thought leadership experience, featured experts, disrupters and pioneers from across industries, sharing their views of what marketing in a connected world means for brands.
Panelists & speakers included:
•Brian Cooley, CNET
•Mick Ebeling, Not Impossible Labs
•Brian Wong, Kiip
•Tony Hsieh, Zappos.com
•David Carr & Meredith Levien, New York Times
•Elyssa Gray, Citi
•Jim Neil, Forrester Research
Through these powerful minds and influential entrepreneurs, we gazed into the tech trends of 2015: how doing good is good branding, the need to look beyond real-time marketing to address real-time consumer needs, how brands should focus on delivering happiness through culture and customer service–among much more.
We also featured our MEC & AT&T Live Experience. This CES installation highlighted our partnership with Mashable and its proprietary Velocity platform, as well the first ever-agency access to Twitter’s Curator Tool to drive both paid and organic content for AT&T.
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