| Title |
Author |
Date |
VISOR, the Original Google Glasses
Coming soon, the Google Glasses that will improve humans' daily reality. |
RTCRM |
2012 |
Tricorders: The Next Generation
Over the last 50 years, handheld technology like the tricorder has advanced at warp speed, providing users with fast,increasingly accurate data. The question now is how this data will be used and for what purpose. |
RTCRM |
2012 |
Google changes match type
Google are rolling out a change to the way their algorithm reacts to ‘Exact’ and ‘Phrase’ match types in organic search. |
Mindshare |
2012 |
Google Locations Become Advance
Google Locations is a new feature which brings a new dimension to the way you target campaigns within Adwords. |
Mindshare |
2012 |
Google+
New features of Google+ to create a 'simpler more beautiful Google'. |
Mindshare |
2012 |
Sequential Messaging
Sequential messaging creates an opportunity to target high quality leads and transform initial user engagement into a transaction. |
Mindshare |
2012 |
#hashtags
Although hashtags are still mostly associated with Twitter, their use has become a lot more widespread, especially with natural hashtag integration in such sites and mobile apps as Tumblr, Instagram and Pinterest. |
Mindshare |
2012 |
How mobile raises the bar for brand communications
A place on a consumer's mobile phone is becoming a powerful opportunity for marketers to influence behaviour, build loyalty and drive purchase. |
TNS |
2012 |
Gamification. Using Technology to Motivate
A white paper that explores how gaming techniques can be used to motivate different forms of behaviour. |
Digit |
2012 |
Top 10 Insights for Magazine Tablet Advertising
As the tablet technology has revolutionized consumer behavior, it has generated significant interest among media owners as a new platform for distributing content to audiences. |
Kantar Media |
2012 |
Enter the Dragon
Baidu, China's top digital player's foray into global markets will determine the path for the rest. |
Mindshare |
2012 |
Temporary Linsanity
In February 2012, unknown bench-warmer of the New York Knicks basketball team - Harvard graduate Jeremy Lin propelled into the upper echelons of auspicious notoriety. |
Mindshare |
2012 |
Facebook and Instagram
Facebook has made its biggest purchase to date, buying the increasingly popular mobile photo-sharing app Instagram for $1 billion in cash and stock. |
Mindshare |
2012 |
Putting TV on the Cloud
Innovative technology from WPP’s ad implementation agency, Hogarth Worldwide, is set to revolutionise the way in which marketing assets are handled. |
Hogarth Worldwide |
2012 |
dotJWT: Mobile Shopping During the 2011 Holiday Season
Coming out of the Black Friday and Cyber Monday season in 2011, it was clear that the amount of purchasing being done over mobile devices was surging. |
JWT |
2012 |
15 Ways Mobile Will Change Our Lives
If one thing’s clear, mobile will disrupt it all, and earlier than we could have expected. The pace at which technology is reshaping the world will only speed up, and many innovations that we may believe belong to the future are here already or even in our past. |
JWT |
2012 |
Time To Act On Pinterest
Everyone is talking about Pinterest right now and with its growing user base, brands are wondering if this is the next social platform for which they need to start preparing a strategy. |
Mindshare |
2012 |
Yahoo! Vs. Facebook
Yahoo! has spoiled Facebook’s plans for a smooth IPO by taking them to court over alleged patent infringement. |
Mindshare |
2012 |
One step beyond: SXSW Buzz Goes Beyond a Single Platform or App
The big question people have is “what’s the buzz at SXSW?” And, as a SXSW newbie, the big question I had coming down to Austin is “what makes SXSW different than every other conference?” |
MEC |
2012 |
Musings on Mobile World Congress
Mobile World Congress is the mobile industry event of the year. It brings together all sections of the mobile value chain, from all corners of the globe. |
MEC |
2012 |
Apple Upgrades Apple TV and iPad
Three years after its introduction the iPad still reigns supreme in the eyes of the consumer and media alike. No other tablet has yet to make a real dent into this arena when it comes to desirability or simplicity. |
Mindshare |
2012 |
Pret A Portable
Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. |
Mindshare |
2012 |
Pinterest-ing
The last few months have seen a new social networking phenomenon rattling at the doors of the house of Facebook. |
Burson-Marsteller |
2012 |
Basic Instinct: The Human Truth About Retailing in a Digital World
There was a time, not too long ago, when phones were attached to walls by curly wires, and had rotary dials. We didn’t have home computers. The internet did not exist. Apple was something that grew on trees. The word ‘Amazon’ suggested a Brazilian river or a large and scary woman. And social networking was what we did in bars on Saturday nights. |
Jon Steel |
2012 |
Future of Leadership
Future leaders should embrace technology and shed the fat cat mentality. |
Burson-Marstellar |
2012 |
Review Preview
Welcome to our second Review Preview, which attempts to pull together the most significant trends of 2011 and predict what 2012 may have in store.. |
MEC |
2012
|
The Future of Television
What follows is an analysis of the Future of Television, which we’ve prepared for advertisers and media owners, which we gleaned from a mixture of qual and quant research. |
Mindshare |
2012
|
The Future of Mobile
The consumer desire for connectivity on the move presents marketers with a huge opportunity for location specific communications. |
Mindshare |
2012
|
3-D Printing Revolution
Dictionaries have multiple definitions of the verb “to print” but none of them remotely conjure up images of objects like prosthetic jaws, jewellery, lampshades, iphone covers , shoes or even museum exhibits — all of which can now be printed with the help of special 3D printing machines. |
Burson-Marsteller |
2012
|
Twitter Goes After the Long-Tail
Twitter is one of the biggest platforms that have arisen in social media for businesses to expand their reach and engage with a wider range of customers both locally and internationally. |
Mindshare |
2012
|
What if the Presidents had used social media
During the height of the Great Depression, President Franklin Delano Roosevelt turned to technology to unite the country. |
RTCRM |
2012
|
Touchless
Microsoft's Xbox 360 Kinect is just one example of new technology that is changing the way we engage with devices. |
Mindshare |
2012
|
Super Bowl XLVI
The success of second screen viewing and integration with mobile/tablet apps in the context of a mega media event |
Mindshare |
2012
|
Your Customers are on Mobile - Where are You?
Mobile has seen explosive consumer growth with the advent of smartphones, increasing the need for dedicated marketing and improved user experience. |
ZAAZ |
2012 |
New EU Data Regulation
The new proposed regulation introduces quite a few major changes that have to be taken into consideration particularly by data-driven advertising businesses, because it will provide for a stronger data protection regime across EU markets, stricter conditions and heavier fines. |
Mindshare |
2012
|
Google Privacy Policy Change
Is Google putting its own interests above those of users by tracking what users do across its portfolio of products? |
Mindshare |
2012
|
Digital Advertising in Canada’s Beer Category
As we start off the New Year and look back on Canada’s 2011 advertising trends, the Consumer Packaged Goods (CPG) industry stands out as one that has historically been, and continues to be, a leading source of advertising expenditure. |
Kantar Media |
2012 |
Yahoo Names the Who, Now the What?
How will the new Yahoo CEO change the company's fortunes? |
Mindshare |
2012 |
The Impact of Digital on Growth Strategies - CMO Imperatives for 2012
This report is based on one-to-one interviews with Chief Marketing Officers (CMOs) from a range of international organisations. |
TNS |
2012 |
CES 2012: Mindshare Conference Review
This year’s Consumer Electronics Show in Las Vegas attracted over 150,000 industry professionals, eager to see what over 2,700 technology companies had to offer. |
Mindshare |
2012 |
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