Personal passions, work and trends
2017 is VML's 25th anniversary. "VML 25@25" is a podcast series, led by Global CEO Jon Cook, dedicated to exploring the people and offices that make up our growing VML family across the world. Throughout the year, Jon will interview VMLers about their personal passions, their work at VML, and trends they see in the advertising industry. You can listen to the podcasts at vml.com/podcasts or simply search “VML” on iTunes or your favorite app player.
Keeping the mystery alive
Luxury in e-commerce. Time to say yes.
Luxury is a category defined by a set of principles that have been crafted and refined for decades, and in some cases, centuries. Its principles—vision, rarity, mystery, obsession, origin, emotional intelligence, exclusivity, appearance, and expense—are still as relevant to the consumer today as they have ever been. Likewise, they’re proving as relevant in the digital world as they were in the analogue.
The KLM Care Tag: A Connected Device
Aden Hepburn, IdeaWorks, 09 Jul 2017
There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the ...
Also in Digital
Amazon is continuing to grow its ecosystem by launching its own version of a social media network.
Facebook has announced it is rolling out Ads within the Messenger platform globally following tests carried out in Australia and Thailand. The move is one of the giant’s first steps to monetising what has up until now been an ad free environment.
Prime Day, Amazon’s ‘mega sale’, celebrates its third anniversary this week and expands to thirteen countries around the world on July 11th.
MEC looks past the noise to present and discuss the most talked-about topics and the very best work that came out of this year’s Cannes Lions Festival of Creativity.
Mindshare, JWT, 2017
A new report titled Speak Easy jointly created by Mindshare and the J. Walter Thompson Innovation Group, has found that 45% of regular voice users globally say they use voice technology because it’s faster whilst 35% use it when they are feeling lazy and can’t be bothered to type.
Google’s annual performance marketing summit discussed key topics for marketers, including attribution (as you may have seen well publicized in the press), consumer insights/analytics, and automation.