Putting programmatic performance anxiety to bed
Programmatic performance anxiety? Here’s how to cure it
TNS & Xaxis, 2016
TNS’s Digital Director Jonathan Sinton and Caspar Schlickum, CEO of Programmatic Ad Platform Xaxis, cut through the confusion and explore what brands should be doing to take advantage of programmatic – and what they shouldn’t. Here’s a selection of the highlights from their discussion, via tnsglobal.com.
Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
Meet Allo: Google’s AI Powered Messenger App
Aden Hepburn, IdeaWorks, 22 May 2016
The world of AI powered chat bots is here, and Allo, Google’s new messenger bot, wants to be your favourite messenger app, by fusing all of the power of Google search, into your messenger app. So, how does it work? Well kind of like your existing messenger app, but with search integrated to th...
Also in Digital
On May 12, 2016, Google released Gboard, a new keyboard for iOS devices. At time of writing, it is already among the top 25 free apps in the App Store, and the #1 free Utilities app.
The Mobile Marketing Association (MMA) held its annual Leadership Forum in New York City on May 10th and 11th, bringing together marketers from around the world to debate the theme for 2016: Winning at Mobile, Winning at Business. Marketers such as Marriott, American Express, Bank of America, Mondelēz and Johnson & Johnson took to the stage to share how they are acting on the MMA’s recommendation ‘to allocate 15%-20% of one’s total marketing budget to mobile’ and discuss what success looks like in a mobile-first world.
Hosted in partnership with the Interactive Advertising Bureau (IAB), this annual
event for marketers delivers unparalleled opportunities to connect with both
established and emerging content providers while bringing first looks of the
latest in original digital programming.
The touchpoints revolution has created a big bang of rapidly emerging new data sources – but between these points of light, it’s also created black holes in our understanding that only a re-engineered approach to research can fill
At the start of 2016, India has the second largest Internet user base globally. India today has more Internet users than the entire population of U.S.A! The digital story is upbeat in the rest of the Indian subcontinent too- Bangladesh and Sri Lanka both have Internet penetration upwards of 25% of the population; and Pakistan is showing steady increase in Internet user base-200x the base it had a decade back!