Putting programmatic performance anxiety to bed
Programmatic performance anxiety? Here’s how to cure it
TNS & Xaxis, 2016
TNS’s Digital Director Jonathan Sinton and Caspar Schlickum, CEO of Programmatic Ad Platform Xaxis, cut through the confusion and explore what brands should be doing to take advantage of programmatic – and what they shouldn’t. Here’s a selection of the highlights from their discussion, via tnsglobal.com.
Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
NatGeo’s Twitter Powered Chalkboard Robot
Aden Hepburn, IdeaWorks, 19 Mar 2017
So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot. The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “G...
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There have been multiple reported brand safety issues relating to advertising agencies on Google / YouTube and other sites. In short, brands have found their advertisements connected with hate speech and offensive content that they would wish to avoid being associated with their brands.
The annual SXSW Interactive Festival (SXSWi) is an exciting incubator of digital creativity featuring the best and brightest minds, technologies and emerging startups across nearly every industry from healthcare and entertainment to food and politics.
Instagram Stories, where users can share moments of the day in a slideshow format, has been a regular feature of Instagram since August 2016. The feature is now opening up to brand advertising with the launch of some new ad units following a two month beta.
Facebook announced the expansion of mid-roll video ads beyond its own platform to “eligible” outside publishers (i.e., Facebook Live partners). In the near future, mid-rolls, which run like commercial breaks during digital video streams, are also expected to be available for live streaming content (Reuters has reported that Facebook has been considering Major League Baseball as a content partner).
This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.