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Editor's Picks
 Digital divas Women in their digital domainOgilvy, 2009
It’s hard to credit now, but in its early days, the Internet was regarded as a largely masculine domain, a geeky guy-thing that women just wouldn’t be interested in. This study, prepared jointly by Ogilvy with Microsoft Advertising, charts just how far things have come, with 75 per cent of women using the internet regularly, and 16 per cent falling into the hardcore category of Digital Divas. And while women do have different priorities than men – they see technology as a tool rather than gadget – it’s not just about shopping, but also seeking information and sharing their lives with others. Tellingly, most would rather throw out their TV or mobile than their laptop.   Africa calling What’s next for mobileTim Smyth, Millward Brown, 2009
In Africa the mobile phone has spawned a raft of unorthodox applications: workers can deliver cash to their far-off families, farmers can find the best price to sell their crops, and individuals can receive the results of an HIV test confidentially. Mobile has become the one true pan-African network, the author argues, and one that marketers from around the world could learn from. |
Also in DigitalSee all
- Mindshare, 2010
A look at Foursquare – tipped as the social networking service to grab the limelight in 2010.
- Millward Brown, 2010
What's next in digital? Millward Brown identifies the key trends.
- Niall Cook, Hill & Knowlton, 2009
Article on how companies can put Twitter to use.
- IMRB, 2009
Article from Indian Management on how to measure Internet traffic in India.
- JWT, 2009
A new Web is emerging, one characterized by constantly updating streams of real-time information, conversation, memes and images.
- JWT, 2008
The issue of digital privacy is rapidly rising up the agenda as online transactions create a vast amount of data on consumers which can be exploited by marketers. A study of the key issues.
- Camille Lauer, 2009
Word of mouth is perhaps the world's oldest form of advertising and has proven almost impossible to target and measure...until now
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