Putting programmatic performance anxiety to bed
Programmatic performance anxiety? Here’s how to cure it
TNS & Xaxis, 2016
TNS’s Digital Director Jonathan Sinton and Caspar Schlickum, CEO of Programmatic Ad Platform Xaxis, cut through the confusion and explore what brands should be doing to take advantage of programmatic – and what they shouldn’t. Here’s a selection of the highlights from their discussion, via tnsglobal.com.
Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
Introducing The Amazon Treasure Truck
Aden Hepburn, IdeaWorks, 19 Feb 2017
Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like ...
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This Valentine’s Day, love and coffee joined together on WeChat as Starbucks launched “Say It With Starbucks” in China - the first branded social gifting experience on China’s most popular app.
Pinterest announced last week that it will be introducing a search advertising product. Although keyword based targeting has been available through third party providers such as 4C since 2016, the new product will include new targeting features and a shopping feed similar to Google’s product listing ads.
History was made as the New England Patriots mounted a record-setting comeback against the Atlanta Falcons, including the first overtime in Super Bowl history. Millions tuned in not just for the game, but also for the halftime show, which saw record viewership, and of course the commercials! Brands did their best to match the level of energy that the Patriots’ Tom Brady and the team brought through a series of emotionally-driven and politically-charged messages, with the occasional interjection of humor.
Google announced it is now allowing advertisers to use Google search history data to target users on YouTube, introducing more precise, data-driven targeting capabilities on its premium video platform. This update comes as part of Google’s broader plans to deploy new cloud-based marketing solutions to deliver ads in a more relevant and useful way, as well as provide more detailed and meaningful reporting in an increasingly cross-device landscape.