Putting programmatic performance anxiety to bed
Programmatic performance anxiety? Here’s how to cure it
TNS & Xaxis, 2016
TNS’s Digital Director Jonathan Sinton and Caspar Schlickum, CEO of Programmatic Ad Platform Xaxis, cut through the confusion and explore what brands should be doing to take advantage of programmatic – and what they shouldn’t. Here’s a selection of the highlights from their discussion, via tnsglobal.com.
Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
Sweden Tourism: The Swedish Phone Number
Aden Hepburn, IdeaWorks, 03 May 2016
So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...
Also in Digital
At the start of 2016, India has the second largest Internet user base globally. India today has more Internet users than the entire population of U.S.A! The digital story is upbeat in the rest of the Indian subcontinent too- Bangladesh and Sri Lanka both have Internet penetration upwards of 25% of the population; and Pakistan is showing steady increase in Internet user base-200x the base it had a decade back!
Twitter and Facebook have both recently announced key partnerships and product updates around their live streaming services.
Facebook F8, Facebook’s annual two-day developers conference, hosted thousands of entrepreneurs in San Francisco for a look at new products, tools, demos and speakers to guide the growth of apps and services on the platform. Although F8 originally began as an eight-hour hackathon, today it is a critical event for users, publishers, brands and especially marketers, as it offers a glimpse into the future of Facebook.
A group of key stakeholders from the World Federation of Advertisers, the World Economic Forum and the Interactive Advertising Bureau Europe met in London and issued a four point plan on how to improve digital advertising as ad blocking, intrusive tracking, and poor metrics continue to be an issue. Anti-ad-blocking firm PageFair put together the meeting.
MWC keeps getting bigger, both in terms of attendees ( 95,000 this year) and coverage in mainstream press. Once again MEC was there to bring you the best of the show. This year we also held our own MEC@MWC conference for clients, hosted by Heads of Mobile from the UK, EMEA and US.