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Editor's Picks
 Digital divas Women in their digital domainOgilvy, 2009
It's hard to credit now, but in its early days, the Internet was regarded as a largely masculine domain, a geeky guy-thing that women just wouldn't be interested in. This study, prepared jointly by Ogilvy with Microsoft Advertising, charts just how far things have come, with 75 per cent of women using the internet regularly, and 16 per cent falling into the hardcore category of Digital Divas. And while women do have different priorities than men – they see technology as a tool rather than gadget – it's not just about shopping, but also seeking information and sharing their lives with others. Tellingly, most would rather throw out their TV or mobile than their laptop.   Pocket worldMobile ManiaSimon Silvester, Y&R, 2010
Everyone seems to agree that after years of being the 'next big thing', mobile's time has finally come. Silvester brings the subject to life in his inimitable style, teasing out significant insights on everything ranging from tweets to apps, from cloud storage to QR code. Mobiles will soon be dispensing everything from medicine to money, he predicts, before offering one note of caution: with cellphones' unprecedented capability to give away personal data, George Orwell would hardly have approved. |
Also in DigitalSee all
- OgilvyOne, 2010
Mobithinking.com's Five-minute interview with Barney Loehnis, Head of Digital, OgilvyOne, Asia Pacific.
- VideoEgg, 2010
Study with comScore to determine the interplay of Ad Units, Engagement and Environment.
- Mindshare, 2010
This Point of View looks at the new Promoted Tweets product from Twitter.
- eCommera, 2010
Ecommerce is of critical importance to retailers and brand owners, yet we see many organisations failing to take it seriously and grasping the opportunity it represents. We hope to offer you insights and advice that help provoke your thinking on how to make your ecommerce more successful.
- GroupM, 2010
A recent GroupMphasis advocated newspapers should build pay-walls to protect their premium content, as giving it away generates no 'circulation' income and casualises the audience, which undermines advertising value.
- Mindshare, 2010
A look at Foursquare – tipped as the social networking service to grab the limelight in 2010.
- Millward Brown, 2010
What's next in digital? Millward Brown identifies the key trends.
- GroupM, 2009
The first-ever segmentation of China's 'digital consumers', grouping netizens into seven online tribes.
- Niall Cook, Hill & Knowlton, 2009
Article on how companies can put Twitter to use.
- Rohit Bhargava, 2009
Rohit Bhargava offers 10 reasons which Twitter might actually matter
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