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Editor's Picks
 Joining the dotsFrom .com to .brandOgilvy, 2011
From next year, a whole new world of internet domain names will become available, ushering in the likes of .coke, .ibm, .pizza and .food. They are called generic top level domains - gTLDs for short - and represent a significant opportunity for brand owners to strengthen their online presence and defend against scams. It will be a fraught process, but one brand owners can't ignore. Here's the guide.  Pay as you goMobile payments.Mindshare, 2011
Payments stored on a mobile phone is an innovation that has been much-anticipated and eagerly awaited. This paper looks at a joint venture in the UK designed to deliver just that, applauding it as an exciting development but one that will have to demonstrate there are real benefits to be delivered. And for once, the developed markets are behind; Kenya already has a system delivering 2m transactions daily. |
Also in DigitalSee all
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Mindshare, 2012
The success of second screen viewing and integration with mobile/tablet apps in the context of a mega media event.
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Mindshare, 2012
The new proposed regulation introduces quite a few major changes that have to be taken into consideration particularly by data-driven advertising businesses, because it will provide for a stronger data protection regime across EU markets, stricter conditions and heavier fines.
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Kantar Media, 2012
As we start off the New Year and look back on Canada’s 2011 advertising trends, the Consumer Packaged Goods (CPG) industry stands out as one that has historically been, and continues to be, a leading source of advertising expenditure.
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Mindshare, 2012
Is Google putting its own interests above those of users by tracking what users do across its portfolio of products?
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TNS, 2012
This report is based on one-to-one interviews with Chief Marketing Officers (CMOs) from a range of international organisations.
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Mindshare, 2012
How will the new Yahoo CEO change the company's fortunes?
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RTCRM, 2011
How-to guides have made a strong move online where they can be easily found, consumed and executed. |