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Editor's Picks
Friends, not enemies
Good research drives great design
Susan Nelson, Mary Zalla, Landor, 2009
Research is too often seen as the adversary of design, yet in truth it should be an integral part of the design process. By involving researchers at the outset, and structuring their contribution appropriately, you can gain consumer insights that will inform – and validate – the most creative design.
This year’s palette
Behind The Scenes: Color Strategy with Jack Bredenfoerder
Landor, 2010
Design director and color specialist Bredenfoerder offers a fascinating review of what’s hot and what’s not in the world of hues. Look out for Sixties pastels, Tropical Brights and International Klein Blue. Bredenfoerder offers his thoughts on how to develop a color strategy, and the impact of digital media in this eclectic subject area.
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- Landor, 2010
Published by Landor Sydney as a booklet, this piece outlines some design fundamentals.
- Landor, 2010
How marketers can empower consumers to influence the identity of their brands.
- Landor, 2010
Why aligning your brand with social and environmental practices creates a virtuous circle.
- Landor, 2009
Landor Design Director Jack Bredenfoerder answers questions about changing trends in color.
- Landor, 2009
Landor's Design Director Ben Chandler on what makes a great piece of packaging.
- The Partners, 2009
Business leaders recognise the value that creativity contributes towards brands as iconic as Apple, Google or Virgin, yet they are reluctant to act upon this conviction, argues Jim Prior of The Partners in this article for the London Times.
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