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Editor's Picks
 Back to the drawing boardStudio CultureLandor, 2011
‘Tidy desk, tidy mind’, runs the old adage. Landor’s Jason Little started thinking about the kind of environment – and culture – that fosters creativity when he was exposed to a studio space his students had filled with junk. His thoughtful conclusion is that the most important factor is creating the conditions – whether that be aesthetics, development opportunities or shared collective purpose – that motivate people to come to work each day.  This year’s paletteBehind The Scenes: Color Strategy with Jack BredenfoerderLandor, 2010
Design director and color specialist Bredenfoerder offers a fascinating review of what’s hot and what’s not in the world of hues. Look out for Sixties pastels, Tropical Brights and International Klein Blue. Bredenfoerder offers his thoughts on how to develop a color strategy, and the impact of digital media in this eclectic subject area. |
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Added Value, 2012
Innovation is key to competitiveness in the global economy. But, too often this so-called “innovation” is just a rearrangement of an existing offer (a “renovation”), or it fails altogether.
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Landor, 2011
The past year saw many companies place more emphasis on innovation as retailers placed greater pressure on brands in mature categories to justify their existence.
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Coley Porter Bell, 2011
Article from newdesign magazine arguing that art schools should take a more disciplined approach to teaching
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Landor, 2010
Published by Landor Sydney as a booklet, this piece outlines some design fundamentals.
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Landor, 2010
How marketers can empower consumers to influence the identity of their brands.
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Landor, 2010
Why aligning your brand with social and environmental practices creates a virtuous circle.
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Landor, 2009
Landor Design Director Jack Bredenfoerder answers questions about changing trends in color.
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