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Editor's Picks

Photo of Susan Nelson Friends, not enemies

Good research drives great design
Susan Nelson, Mary Zalla, Landor, 2009

Research is too often seen as the adversary of design, yet in truth it should be an integral part of the design process. By involving researchers at the outset, and structuring their contribution appropriately, you can gain consumer insights that will inform – and validate – the most creative design.
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Photo of Jack Bredenfoerder This year’s palette

Behind The Scenes: Color Strategy with Jack Bredenfoerder
Landor, 2010

Design director and color specialist Bredenfoerder offers a fascinating review of what’s hot and what’s not in the world of hues. Look out for Sixties pastels, Tropical Brights and International Klein Blue. Bredenfoerder offers his thoughts on how to develop a color strategy, and the impact of digital media in this eclectic subject area.
 

Also in DesignSee all

  • Eight Principles of Design

    Landor, 2010
    Published by Landor Sydney as a booklet, this piece outlines some design fundamentals.
  • Crowd Control: The Rise of Crowdsourcing

    Landor, 2010
    How marketers can empower consumers to influence the identity of their brands.
  • Citizenship Branding

    Landor, 2010
    Why aligning your brand with social and environmental practices creates a virtuous circle.
  • Blue Is The New Green

    Landor, 2009
    Landor Design Director Jack Bredenfoerder answers questions about changing trends in color.
  • Nice Package: Six Principles of Good Packaging Design

    Landor, 2009
    Landor's Design Director Ben Chandler on what makes a great piece of packaging.
  • Creativity Is Not An Option

    The Partners, 2009
    Business leaders recognise the value that creativity contributes towards brands as iconic as Apple, Google or Virgin, yet they are reluctant to act upon this conviction, argues Jim Prior of The Partners in this article for the London Times.
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