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Work In Progress: iHealth
JWT, 2009


Work in Progress - iHealthTechnology is changing the way doctors practice medicine and empowering consumers to take health and wellness into their own hands. This trendletter touches on topics including how technological advancements are taking the human touch out of health care and how the evolution toward Health 3.0—the convergence of online content, community and commerce—is changing the game for patients, medical professionals and businesses alike.

Other areas covered include how telemedicine is changing health care, both in the developing and developed world, and the barriers to widespread adoption; how self-monitoring of health and wellness is affecting health care; and how health care businesses are leveraging online health and wellness communities.

Download Work in Progress: iHealth (pdf, 350 Kb).

























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JWT's trendsetters, research reports, white papers and presentations focus on a broad range of macro trends affecting businesses and consumers alike. Using cross-market qualitative and quantitative research, we dissect these cultural shifts, exploring their drivers, potential and significance for brands.

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Download Work in Progress: iHealth (pdf, 350 Kb).