The 2012 TGI Product Book
Kantar Media, 2012
Welcome to this free publication of extracts from TGI’s immense database of product usage information from around the world. This is a shortened version of the full 2012 TGI product book, which covers 52 product categories, and is also available free of charge. Please go to http://globaltgi.com/freedata
to download your copy. We hope you enjoy this sample – it illustrates just a small fraction of the potential that exists for analysis, but perhaps it will give you food for thought.
The global TGI network consists of over 60 markets worldwide, with a total of over 700,000 respondent interviews conducted annually.
The studies for each national market are available for use right now, and they contain a huge breadth of information. Almost all businesses will find something of value in TGI.
The insights offered by TGI cover:
- Product and brand usage in 18 sectors, typically containing a total of around 400 product groups and 3,000 brands
- Leisure activities
- Use of services
- Media exposure and preferences
- Attitudes and motivations
All TGI data is weighted to match known demographic profiles. Many of our media measures are national media currencies; where this is not the case, we re-weight to match the accepted
All studies follow standardised guidelines and formats, but with the flexibility to reflect local market needs and characteristics in full.
TGI information is comparable across all markets, making it very easy to acquire revealing multi-country insights. Because TGI studies are syndicated, the costs are in effect shared between clients. Therefore you don’t need to bear the cost of conducting a large-scale study alone.
A wide variety of analysis possibilities exist, and we can tailor our information and insight packages so that they are based on the needs of individual brand owners.
We can enhance TGI with custom adaptations. It’s often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate.
Your research budget may be limited, but TGI can still help you extend your marketing horizon.