The TGI Global Product Usage Guide 2013
Kantar Media, 2013
Welcome to this free publication of extracts from TGI’s immense database of product usage information from around the world. We hope you enjoy this sample – perhaps it will give you food for thought.
Global TGI helps marketers to expand markets, launch new products, respond to competitive threats, and plan
We do this by providing a unique 360° understanding of consumer attitudes and behavior – with the depth provided from 700,000 personal interviews conducted annually across 60+ countries. Typical client engagements can involve market sizing, segmenting, trending, and linking with YOUR survey data.
With insights drawn from the largest network of single-source consumer surveys in the world, marketers can be confident that key decisions are based on actionable, robust, reliable and highquality research.
TGI information is comparable across all markets, making it very easy to acquire revealing multi-country insights. The full studies for each national market are available for use right now, and they contain a huge breadth of information including:
- Product and brand usage in 18 sectors, typically containing a total of around 400 product groups and 3,000 brands
- Leisure activities
- Use of services
- Media exposure and preferences
- Attitudes and motivations
All TGI data is weighted to match known demographic profiles. Many of our media measures are national media currencies; where this is not the case, we re-weight to match the accepted currency. Studies follow standardised guidelines and formats, but with the flexibility to reflect local market needs and characteristics in full.
Because TGI studies are syndicated, the costs are in effect shared between clients – so you don’t need to bear the cost of conducting a large-scale study alone. With a wide variety of analysis possibilities available, we can tailor our information and insight packages to the needs of individual brand owners.
We can enhance TGI with custom adaptations. For example it’s often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate.
Even if your research budget is limited, TGI can still help you extend your marketing horizon.
To continue reading, download The TGI Global Product Usage Guide, (pdf, 4.55 Mb)