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Pink Pages: the TNS Vietnam Marketing Book

Cover of TNS Pink Pages Marketing Book TNS Pink Pages Marketing Book is the ultimate reference guide to Vietnam and its markets, with the innovative bonus that proceeds from its sale will support disadvantaged children in Vietnam’s Ninh Thuan province.

The 224 page, full-colour book includes key facts and statistics, economic trends, and insights on changing lifestyles, values and consumer trends in one of Asia’s most dynamic countries.

Specific sectors covered include Advertising, Automotive, Banking & Finance, Healthcare, Media, Public & Social, Technology with a detailed review of 17 FMCG markets and the Retail environment.

The case for investment in Vietnam is a compelling one; as the book notes: “Today, Vietnam is home to Asia’s largest per capita rural population representing more that 73 per cent of its 85 million inhabitants. Close second, in terms of rural population, are Thailand and India with 71 per cent. Compared to China with its current urban population of 43 per cent, and looking at recent migration figures within Vietnam, it is safe to say that Vietnam’s urban population will roughly reflect that of China in the next 10 to 15 years. This means that housing, transportation, communications, other infrastructure and consumerism are going to experience record growths in Asia.”

The book is priced at US $100 per copy or US $500 USD for 10 copies (corporate deal). Proceeds go to the UNICEF Vietnam Provincial Child Friendly Program, which is focusing on the urgent need to improve water, sanitation and hygiene facilities for children in communes and districts in Ninh Thuan province.

Download an extract [pdf, 965 Kb]

To order copies of the book, please email: 

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About TNS

TNS is the world's largest Custom Market Research company.