India Consumers, Culture & Contexts
by Kunal Sinha

Kunal Sinha of Ogilvy & Mather looks at the challenges facing marketers and commentators who are trying to get to grips with the diversity that is India.

In a collection of articles, Kunal delves into the cultural consciousness and symbolism that seem to define modern-day India. Some describe an India that balances tradition with modernity, and is seemingly reluctant to let go of its rich past even as it seeks to embrace a more prosperous future. Others are articles about innovations in research, necessitated by the need to uncover the unarticulated codes that are embedded in the consumer’s psyche.

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